Tools of Change

A job is so much easier with the right tools at hand! These tools offer powerful approaches that can make your programs more successful. Some of these tools provide fundamental ways of motivating people to take the action you wish them to take: Financial Incentives and Disincentives, Norm Appeals, Vivid, Personalized Communication, Feedback, Obtaining a Commitment and Building Motivation Over Time are tools that can help you increase motivation. They can also help overcome barriers and disincentives, such as inertia, information clutter, and feelings of isolation, which would otherwise discourage people from participating in your program.

Methods for overcoming people's forgetfulness are offered in the Tool Prompts. Other particular barriers are addressed in the Tool Overcoming Specific Barriers.

Nuts and Bolts

• Building Motivation Over Time
• Feedback
• Financial Incentives and Disincentives
• Norm Appeals
• Obtaining a Commitment
• Overcoming Specific Barriers
• Prompts
• Vivid, Personalized, Credible, Empowering Communication

Multifaceted Approaches

• Home Visits
• Mass Media
• Neighbourhood Coaches and Block Leaders
• Peer Support Groups
• School Programs that Involve the Family
• Word-of-mouth
• Work Programs that Influence the Home