Neighbourhood Coaches and Block Leaders

What is this Tool?

  • People are recruited to help their neighbours overcome the barriers that might otherwise prevent them from adopting the activity being promoted.
  • The use of opinion leaders within existing networks is a key element of diffusion theory.

We are looking for further case studies illustrating this approach. If you are using it or know of others who have used it, please let us know

Note for health promoters.

How Would You Use It?

Guidelines for using this approach can be found here. That information will eventually be summarized on this page.
1. Learning from Other Programs.


Your Program