Road Safety Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for fostering road safety. We welcome suggestions for additional case studies and resources

Latest News

October 9, 2018 Two New Resource Materials Added
We've added two new resources in this category this past year. You can see them in the right hand column below.  Let us know what you think.
 

Most Recent Road Safety Case Studies

Landmark Case Study How Copenhagen Became a Cycling City  EnvironmentHealthSafety

What makes a great cycling city? How did the medium-sized City of Copenhagen get its citizens to cycle to work / school 49% of the time? While topography and climate are significant influencers, safety, supportive infrastructure, and promotion also played key roles. Copenhagen increased cycling by making it safer, easier, and more convenient. This case illustrates the power of piloting alternative enhancements on an ongoing basis to further reduce barriers and increase benefits, based on regular surveys, traffic data and safety data. It also features a transparent planning process - the Bicycle Account – a research, evaluation, promotion, and citizen engagement tool that was used thirteen times from 1996 to 2018. Designated a Landmark case study by our Transportation peer selection panel in 2022.

Read More »

Landmark Case Study Paris Reduces Car Use, Boosts Walking and Cycling  EnvironmentHealthSafety

Paris is an inspiration for large cities around the world, having reduced car traffic in its core (Ile de France) from a mode share of 12.8% in 2010 to 6% in 2020. How did Paris get to be one of the cities in the world with the lowest mode share for single occupant vehicles? The city is comparatively dense and has one of the top subways in the world. But what is most striking about its transformation is the increase in cycling and walking during this period – they increased from 55.4% in 2010 to 68% in 2020. Changing the transportation habits of so many people has involved the introduction of numerous programs offered by three levels of government. These changes have explicitly prioritized bicycles over cars on the island and reduced onstreet car parking to make room for bike lanes. They have also taxed and restricted more polluting vehicles, and gradually phased them out, while providing a conversion bonus for the purchase or lease of electric-assisted bicycles and cargo bikes. In addition, car ads had to include messages promoting greener methods of transportation, and incentives were provided for bike repairs and tune-ups. Paris’ mayor Hidalgo championed plans for a ‘15-minute city’, where everyone could meet most, if not all, of their needs within a short walk or bike ride from home. Designated a Landmark case study by our sustainable transportation peer review and selection panel in 2022.

Read More »

Landmark Case Study Brisbane's Active Schools Travel Program  EnvironmentHealthSafety

By the end of 2017, Brisbane’s Active Schools Travel Program had engaged over 157 primary schools to reduce single car trips by up to 35% and increase walking trips correspondingly. Half of the students at participating schools travel to school by active means, twice the state average. This program illustrates good use of safety instruction and practice, stamped student passports, norm appeals, competitions, and three levels of recognition and incentives. Designated a Landmark Case Study in 2018. 

Read More »

Landmark Case Study Bicycle Friendly Communities Program  EnvironmentHealthSafety

The Bicycle Friendly Communities (BFC) program provides municipalities with advice and feedback, goal setting assistance, training programs and recognition awards to create more bike-friendly communities. It is a results-oriented program designed to encourage municipal decision makers to consider how their existing cycling programs complement one another and how they can be improved. Detailed feedback from transportation professionals and community stakeholders gives communities an accurate measure of where they are and a detailed roadmap to the future.

Read More »

Auto$mart Program for Canada's Novice Drivers  EnvironmentSafety

The Auto$mart Student Driver Education Program provides driving educators across Canada with a classroom kit that helps them teach student drivers how to drive more safely while saving money and protecting the environment. The kit includes a video, an interactive CD-ROM and driver instructor materials. The course materials explain how informed decisions regarding car purchases (e.g., what type and model), operating habits (e.g., following posted speed limits), and maintenance (e.g., regular tune-ups) can improve fuel economy while reducing greenhouse gas emissions.

Read More »

Landmark Case Study Bear Creek Safe Routes to School Program  EnvironmentHealthSafety

Here's a good illustration of how much and how quickly transportation habits can change through elementary school programs. Bear Creek is the recipient of the James L. Oberstar Safe Routes to School Award for 2008 awarded by the (U.S.) National Centre for Safe Routes to School, and was designated a Landmark case study by Tools of Change in 2009.

Read More »

Landmark Case Study GCC Active and Safe Routes to School (2008 on)  EnvironmentHealthSafety

This case study picks up from our previous one on the early years of Green Communities Canada's national Active and Safe Routes to School Program. It covers the launch of the "school travel planning" approach. Viewpoints are provided from the national, provincial, municipal and school levels. Designated a Landmark case study by a Tools of Change Peer Selection Panel in 2009. Updated in 2012.

Read More »

Landmark Case Study Bikeability Safety Training in the UK  EnvironmentHealthSafety

This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainings. Designated a Landmark case study in 2016.

Read More »

Landmark Case Study Stockholm Congestion Pricing  EnvironmentSafety

The Stockholm congestion charge is a tax levied on vehicles entering and exiting the inner city. After a seven-month trial, followed by a referendum, the charges were made permanent and the traffic reductions of 20% have held constant ever since. This case study features strong, ongoing impact data. It is a rare example of introducing then removing and then reintroducing an intervention. It speaks to the importance of timing referendums after rather than before trials or pilots, and to the dynamics of shifting public opinion. It also shows that congestion pricing can be popular, work well, and generate significant additional funds for municipalities. Designated a Landmark case study in 2013.

Read More »

Landmark Case Study Haliburton Communities in Action  EnvironmentHealthSafety

This is a rare, well-documented model for promoting walking and cycling in a small or rural community.

Read More »

Landmark Case Study Stepping It Up  EnvironmentHealthSafety

Stepping It Up, led by the regional transportation authority Metrolinx, illustrates a coordinated, highly replicable, and institutionalized approach for reducing car traffic and increase walking and cycling to school. The program worked with 30 elementary schools in the City of Hamilton and Region of Peel, Ontario. Stepping It Up was designated a Landmark (best practice) case study in 2012.

Read More »

Landmark Case Study GCC Active and Safe Routes to School (1996 to 2005)  EnvironmentHealthSafety

The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. This case study covers pilot implementation by Greenest City, and expansion to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005. More recent information is contained in a new case study.

Read More »

Road Crew Reduces Drunk Driving  Safety

Road Crew helps Wisconsin communities provide alternative rides for people who have had too much to drink and then drive home. In the formative research, bar patrons indicated that they wouldn't take a ride home if their cars were at the bar, but would ride home if the program also picked them up at home so their cars wouldn't be available. Road Crew is positioned to allow people to not worry about driving home, and therefore be able to enjoy the evening more fully. The program has given over 85,000 rides and is self-sustaining without using any government revenues in 6 counties of Wisconsin. Road Crew is well suited for replication in small towns and exceptionally well researched and documented. It provides a free on-line toolkit and for-fee consultation to support those following its approach.

Read More »

Bike Smarts  EnvironmentHealthSafety

The Bike Smarts program was introduced in Lochside Elementary School to educate students about bicycle safety and to encourage them to travel by bicycle. As part of the program, parents of the students became involved in cycling to school with their children and participated in a cycling field trip.

Read More »

British Columbia's Way to Go! Program  EnvironmentHealthSafety

A tiny pilot project in the Greater Vancouver Regional District (GVRD) that got families out of their cars and onto the street has grown into a burgeoning, province-wide, active transportation program. Between December, 1998, and spring, 2001, 350 schools in British Columbia embraced the Way To Go! school trip reduction project.

Read More »

arrow iconMORE »

Most Recent Road Safety Resources

Who Doesn't Mind Waiting? Examining the relationships between waiting attitudes and person- and travel-related attributes  EnvironmentHealthSafety

Longer commute times and distances are correlated with negative attitudes toward waiting, while commuters with pro-transit, pro-density, and pro-active transportation attitudes tend to have positive attitudes toward waiting. Additionally, those with preferences for multitasking in general or at their jobs can tolerate waiting better. (California data)

Read More »

STEP IT UP! The (U.S.) Surgeon General's call to action to promote walking and walkable communities  EnvironmentHealthSafety

Being physically active is one of the most important steps that Americans of all ages can take to improve their health. But only half of adults and about a quarter of high school students get the amount of physical activity recommended in national guidelines. Step It Up! The Surgeon General's Call to Action to Promote Walking and Walkable Communities (2015) aims to get Americans walking and wheelchair rolling for the physical activity needed to help prevent and reduce their risk of chronic diseases and premature death. And it supports positive mental health and healthy aging as well.

Read More »

Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

Read More »

Motor Vehicle Safety Training for Small Businesses  Safety

This study, conducted in 2016-2017 by RTI on behalf of the U.S. National Institute for Occupational Safety and Health (NIOSH), looked at what motor vehicle safety topics and products are of greatest use to small businesses.

Read More »

Impact of Comics vs Photographs on Knowledge, Attitude and Behavioural Intentions  EnvironmentHealthSafety

This 2017 study compares two modes of visually presenting information  - one using photographs and the other using cartoons - on audience's knowledge, attitudes and behavioural intentions.

Read More »

Community Guide, The (Guide to Community Preventive Services)  HealthSafety

Evidence-based interventions for public health. Includes sections on alcohol, motor vehicles, physical activity, tobacco, cancer, nutrition, pregnancy, vaccines, diabetes, obesity, sexual behavior, violence, mental health, oral health, social environment and workplace.

Read More »

Community Toolbox  EnvironmentHealthSafety

Includes many annotated links to other web-based resources supporting social marketing and social change

Read More »

EPPI-Centre  EnvironmentHealthSafety

Contains reviews of research evidence on interventions related to active transportation (walking and cycling), rod safety, physical activity, heart health (cardiovascular disease), HIV / AIDS, nutrition, obesity, tobacco (smoking), conflict resolution, crime, education, and employment.

Read More »

Global Status Report on Road Safety  EnvironmentSafety

This 2018 report provides a snapshot of the road safety situation globally, highlighting the gaps and the measures needed to best drive progress.

Read More »

Health-Evidence.ca  EnvironmentHealthSafety

A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French).

Topics include: AIDS, environmental health, fitness, injury prevention, nutrition, safety, cycling, walking, water quality

Read More »

Improve Your School Arrival and Departure Procedures  EnvironmentSafety

This toolkit for school safety committees provides a step-by-step guide for school communities seeking to improve safety on their campuses during student arrival and departure times.

Read More »

Program Evaluation Methods; Measurement and Attribution of Program Results  EnvironmentHealthSafety

A good, detailed, freely accessible overview of program evaluation and attribution methods.

Read More »

National Center for Safe Routes to School  EnvironmentHealthSafety

This site helps community leaders, parents and schools develop programs and strategies that encourage and enable more children to safely walk and bike to school. It offers news, state contacts, a 'how-to' manual, and extensive resources for marketing, engineering, education, evaluation, enforcement, training and program development. Publisher: National Center for Safe Routes to School within the University of North Carolina Highway Safety Research Center

Read More »

Road Rage - Contributing Factors  Safety

Cutting in and weaving, speeding, and hostile displays are among the top online complaints posted by drivers, according to a new study by the Centre for Addiction and Mental Health (CAMH) recently published in an online issue of Accident Analysis and Prevention.

Read More »

CDC Center for Injury Prevention and Control  Safety

Provides resources on home and recreational safety, motor vehicle safety, violence prevention, traumatic brain injury and injury response

Read More »

arrow iconMORE »

Search the Topic Resources

Click for Advanced Search »