This paper, published in 2019, is a great summary of what works and under what conditions, based on a review of empirical studies about Behaviour Influencing Tactics (BITs) for domestic water conservation. The BITs are: knowledge transfer, self-efficacy, social norms, framing, tailoring, emotional shortcuts, priming, & nudging. The literature suggests that a conjunctive use of a variety of BITs into overall strategy is required. Repetitive messages, primes, and nudges that reinforce previously introduced normative messages, tailored feedback, and knowledge, seem to be promising approaches to sustaining water conservation behaviour in the long run. |