Climate Change Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for those who promote climate change mitigation and adaptation behaviours. We welcome suggestions for additional case studies and resources.

Latest News

January 9, 2024  |  Five New Landmark Case Studies, Two Runners-Up, and 33 Topic Resources Added this Past Year
Our newest Landmark peer review and selection panel, which focuses on climate change mitigation and adaptation behaviors, has awarded Landmark designation to two new case studies this year. (1) Coolfood provides the food service industry with the tools and expertise to reduce emissions by 25% by 2030. (2) Liftshare is a social enterprise that has worked with over 700 of the UK's largest employers to reduce the number of single occupancy vehicle trips using carsharing, active transportation and public transit when commuting for work. Our climate panel also selected two runners-up that work to reduce food waste: Fridge Night / Use Up Day and Flashfood. In addition, our sustainable transportation and building energy panels designated three additional Landmark case studies related to climate change mitigation: (3) Carpooling Promotion in Paris, (4) Co-Ownership of Wind Farms, and  (5) Smart Trips AustinLandmark designation recognizes behavior change approaches and programs considered to be among the most successful, innovative, replicable and adaptable in the world. The case studies are summarized at the top of the left-hand column below. We've also added 33 new Topic Resources over the past year related to climate change mitigation and adaptation. Their summaries are provided in the right hand column below.

Most Recent Climate Change Case Studies

Proffers for New Development in Fairfax County, Virginia  Environment

Fairfax County established Transportation Demand Management (TDM) requirements (“proffers”) for new development that would have significant traffic impacts. For buildings within the urban centre of Tysons, trips had to be reduced between 25% and 65% during peak hours, depending on the size of the building and its proximity to the Metrorail stations. The county proffers required large new properties to annually monitor trips, conduct tenant commuting surveys, and show that they were meeting their trip reduction goals. They also had to conduct surveys every three years. Over seven years, 13 such developments generated 63% fewer trips, which was 34% beyond their goals. For the office buildings, this was likely at least partly a result of more people working from home during the COVID pandemic.

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Landmark Case Study Carpooling Promotion in Paris  EnvironmentHealth

France provides financial incentives to local travel authorities (LTAs), employers and employees to promote carpooling. It also funds the development of carpooling infrastructure, ridesharing platforms that make it much easier to carpool, and fraud prevention mechanisms. This case study covers the formative research and early implementation in Paris of France’s National Daily Carpooling Plan.

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Landmark Case Study Coolfood  EnvironmentHealth

Coolfood – World Resources Institute’s (WRI) initiative for curbing diet-related emissions – provides the food service industry with the tools and expertise to reduce emissions by 25% by 2030, in line with the goals of the Paris Agreement.

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Landmark Case Study Smart Trips Austin  EnvironmentHealth

Smart Trips Austin encourages residents of Austin Texas, USA to take multi-modal transportation options (walk, bike, ride transit, and share rides) more often, rather than drive alone. The program focuses on personal interactions — educating individuals on their options and overcoming barriers to multi-modal travel. Smart Trips reinforces this new information using community-based programs such as learn-to-ride classes, transit instruction, and group walking activities. Initially, the program targeted residential neighbourhoods of Austin Texas; each year a different area was targeted. In 2020 the program expanded to city-wide and began to segment using a Stages of Change approach. In 2021, it started targeting residents who had recently moved to or around Austin. Smart Trips Austin averaged a participation rate of 5-10% of households contacted, a 5-10% reduction in drive-alone trips among participants (about 41,000 vehicle trips per year), and a corresponding 5-10% increase in active and shared trips. This account of the program was designated a Landmark case study in 2023, making the City of Austin one of the few governments with more than one program designation. 

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Fridge Night / Use Up Day  EnvironmentHealth

The Fridge Night programme offers simple, practical solutions to help people be more resourceful with and enjoy eating the food they have at home, thereby reducing food waste and associated greenhouse gas emissions. Participants pledge to use up expiring perishables one evening a week for a month, and complete weekly challenges. They are sent reminders and tips. In return, they save time and money and get tools for easily planning meals with leftovers.

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Flashfood  EnvironmentHealth

According to Second Harvest, almost 60% (35.5 million metric tonnes) of food produced in Canada is wasted annually. Roughly 32% (1.2 million tonnes) is still edible. The app informs users about local food nearing its best before date, often discounted by 50% or more. While some items may only be usable for a day or two, others can last for weeks – especially if frozen or cooked. The Flashfood app enables food stores to sell food that would otherwise be thrown out, while reducing their carbon footprint.  Consumers are able buy food that they would otherwise deem too expensive.

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Landmark Case Study Co-Ownership of Wind Farms  Environment


What if you want to move away from gas and oil, but rent, are about to move, or can’t afford solar panels? If your energy supplier has not already pledged to go green, you have few options. The co-ownership of wind farms engages and makes it practical for more homeowners and renters to buy wind-generated power.

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Landmark Case Study Liftshare and Mobilityways, U.K.  EnvironmentHealth

Liftshare is a social enterprise that has worked with over 700 of the UK’s largest employers to reduce the number of single occupancy vehicle trips using carsharing, active transportation and public transit when commuting for work. With an online community of over 1 million members, it is estimated that Liftshare members have avoided the release of 300 million kg / 300,000 tonnes of commuter carbon emissions (averaging 50 million kg / 50,000 tonnes per year). In 2020, Liftshare launched Mobilityways, a sister platform that enables employers to evidence, track, plan and change their commuter emissions via a set of tools / modules that work seamlessly together.

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Landmark Case Study Southern Nevada Water Authority's Water Smart Landscapes Program  Environment

As climate change leads to more drought situations, it will be important to understand how to best promote water conservation. Southern Nevada Water Authority’s Water Smart Landscapes (WSL) program pays homeowners to replace their non-native, ornamental lawns with plants and landscapes that use less water because they are better adapted to their dry climate. It is one of the longest running “cash for grass” policies. Designated a Landmark case study by our climate change peer review panel in 2022.

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Landmark Case Study Chicago’s Building Energy Rating System  Environment

Chicago was the first U.S. city to require building owners to prominently post a building’s energy performance rating, and to share that that rating with potential buyers and/or renters. While the rating system was being introduced, ComEd and Peoples Gas ran extensive complementary incentive and rebate programs that enabled building owners and managers to make energy improvements at little to no cost. Designated a Landmark case study in 2022 by our climate change peer review panel.

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Landmark Case Study How Copenhagen Became a Cycling City  EnvironmentHealthSafety

What makes a great cycling city? How did the medium-sized City of Copenhagen get its citizens to cycle to work / school 49% of the time? While topography and climate are significant influencers, safety, supportive infrastructure, and promotion also played key roles. Copenhagen increased cycling by making it safer, easier, and more convenient. This case illustrates the power of piloting alternative enhancements on an ongoing basis to further reduce barriers and increase benefits, based on regular surveys, traffic data and safety data. It also features a transparent planning process - the Bicycle Account – a research, evaluation, promotion, and citizen engagement tool used every two years since 1996. Designated a Landmark case study by our Transportation peer selection panel in 2022.

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Landmark Case Study Paris Reduces Car Use, Boosts Walking and Cycling  EnvironmentHealthSafety

Paris is an inspiration for large cities around the world, having reduced car traffic in its core (Ile de France) from a mode share of 12.8% in 2010 to 6% in 2020. How did Paris get to be one of the cities in the world with the lowest mode share for single occupant vehicles? The city is comparatively dense and has one of the top subways in the world. But what is most striking about its transformation is the increase in cycling and walking during this period – they increased from 55.4% in 2010 to 68% in 2020. Numerous programs offered by three levels of government explicitly prioritized bicycles over cars and reduced on-street car parking to make room for bike lanes. They taxed and restricted more polluting vehicles, and gradually phased them out, while providing a conversion bonus for the purchase or lease of electric-assisted bicycles and cargo bikes. In addition, car ads had to include messages promoting greener methods of transportation, and incentives were provided for bike repairs and tune-ups. Designated a Landmark case study by our sustainable transportation peer review and selection panel in 2022.

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Landmark Case Study Opting Out in Germany for Non-Renewable Energy  EnvironmentHealth

While many people in Germany say they would use green energy if presented with a choice, very few consumers do so. In contrast, most people have been using green energy in a few German municipalities where citizens have had to opt out for non-renewable energy supplies rather than having to opt-in to get renewable ones. This case study also illustrates the connection between green power choices and clean air / environmental health, and the value of randomized control trials (RCTs) for measuring program impacts. Designated a Landmark case study by our Building Energy peer review panel in 2022.

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Too Good to Go  EnvironmentHealth

About 75% of food waste goes to landfill, where it becomes one of the largest sources of greenhouse gas emissions at 10% of total emissions. Too Good to Go turns food waste into a win-win situation for everyone, by creating jobs, generating revenue, reducing food waste, and diminishing environmental impacts. At its most basic, the app is a marketplace for surplus food. It enables you to see what extra food is likely to be available that day from nearby bakeries, stores, and restaurants - fresh food that would otherwise be thrown out at the end of the day because it would no longer be considered fresh and salable. Using the app, you can buy a ‘magic bag’ meal for roughly one third of what you would normally pay, then pick it up at the vendor’s closing time. As of June 2022, a total of 141 million bags had been sold, eliminating 775 million lb. (about 387,500 US tons) of CO2 emissions. In the first six months of 2022 alone, 88.5 million bags were sold, eliminating the equivalent of 973.5 million pounds (about 486,800 US tons) of CO2 emissions per year. 

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Carpooling and Vanpooling in San Mateo County, California  Environment

This program promotes carpooling and vanpooling instead of driving alone during peak commute periods, using advertising (online, video, and display), challenges, and prize-based campaigns to attract and retain its target audience. It also made its standard Guaranteed Ride Home system easier to use. This case study illustrates the timing of incentives to promote habit formation. It also exemplifies how benefits can be increased by integrating some of the participant-facing aspects of multiple, independent programs in neighboring regions.

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Most Recent Climate Change Resources

The Psychological Distance of Climate Change is Overestimated  Environment

Rather than trying to convince people that climate change is not remote, it is more effective to highlight that many people see climate change as already happening.

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Food Waste Segmentation  Environment

This study identifies six household food waste segments: no food waste; trust in date labels; safety first; occasional wasters; overpurchasers and overpreparers; and family first. These segments differ in their sociodemographic and purchase profiles.

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Segmentation and Consumer Perceptions of Food Packaging in Its Role in Fighting Food Waste  Environment

This study identifies four distinct Australian consumer groups driven by different perceptions of food packaging. Although food waste is one of the largest environmental and societal issues of our day, consumers perceive packaging waste as more serious. Societal awareness of the environmental impact food waste has is clearly low and requires further work.

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Artistic Representations of Data can Help Bridge the US Political Divide over Climate Change  Environment

Combining (1) priming for self-reflection and (2) artistic visualizations instead of graphs may mitigate political divisions in viewers perceived relevance of climate change

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Impact of Threatening Climate Change Messages Over Time  Environment

Threatening climate change messaging (i.e. telling things as they are) may promote action. This study found that after repeated threatening messages, fear and intentions increased initially but plateaued at around six exposures, whereas personal issue salience and personal efficacy increased linearly.

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Climate Change in the American Mind: Beliefs & Attitudes, Spring 2023  Environment

Drawing on a nationally representative survey (n = 1,011) conducted from April 18 to May 1, 2023, this report describes Americans' beliefs and attitudes about global warming.

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Interventions Based on Social Comparisons or Financial Incentives Most Effective  Environment

This second-order meta-analysis found that the studied interventions increased associated environmental behaviors by 2% to 12%. Social comparisons and financial approaches, followed closely by appeals and commitment strategies, were the most effective interventions while education and feedback were the least effective.

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Applying the Anger Activism Model  EnvironmentHealthSafety

The Anger Activism Model (AAM) can be used for segmentation. People with high anger and strong efficacy (i.e. 'activists') are more likely to engage in information seeking and are more accurate and defense-motivated when examining information. Further, they are more likely to engage in both low and high commitment behaviors to change policy.

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Focusing on Hard-to-Decarbonize Homes  Environment

Hard-to-decarbonize houses are properties that require difficult or expensive retrofits in order to make them green and sustainable. They are thought to represent one-quarter of homes globally, and to be responsible for more than one-quarter of all housing-related carbon emissions. A model was developed to identify homes that are hard to carbonize. If the model identifies a home as being hard to decarbonize, there is an 89% probability that it really is.

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Utility Energy Efficiency Program Performance from a Climate Change Perspective: a comparison of structural and behavioral programs  Environment

Behavioral energy efficiency programs can reduce the same amount of damages from carbon emissions as structural retrofit programs, but in less time and at lower cost. They can  also further boost savings from structural programs.

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Habit and Climate Change (and Related Behaviors)  Environment

Many climate-relevant behaviours are habitual rather than intentional. Since changing contexts can effectively break habits, interventions may be more effective when habits are disrupted - for example, when people have recently relocated, and through the use of incentives, nudges and competitions. Linking behavior to identity and a stable context, can create durable habits.

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Fostering Forest Conservation and Management among Woodland Owners  Environment

A 2016 summary of time-tested behavior-change theories and models, and lessons from social movements, that can be used to help foster forest conservation actions and a culture of sustainable forestry among woodland owners. More broadly, the findings are relevant to a range of programs promoting multiple, complicated or long term behavior changes.

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Emissions Disclosure Requirements Lower CO2 Output  Environment

When large power plants were required to disclose their carbon dioxide output, emissions fell by more than 7%, while at some small plants, exempt from disclosure, emissions rose at least 25%. This illustrates the Hawthorne Effect and the power of Norm Appeals.

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Centre for Climate Change Communications  EnvironmentHealth

The Centre's Climate Change in the American Mind program tracks and provides ongoing reports on public understanding of climate change and support for climate policies. Also works with specific intermediaries to influence public dialogue on climate change (e.g. weathercasters, health professionals, and the EcoRight.) Based at George Mason University.

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Tips for Reducing Car Use in Cities  EnvironmentHealthSafety

The city of Pontevedra, Spain has been restricting car use since 1999. This article outlines transferable lessons the city has learned along the way. 

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