- Reward and Reminder Reduces Illegal Cigarette Sales
Reward and Reminder, within months, dramatically reduced the illegal sales of cigarettes to minors in a number of American states, and is easily replicable. This case study is an excellent illustration of the use of multiple baseline design...http://www.toolsofchange.com/en/case-studies/detail/630 Relevancy:
- Canada-Wide Ban on Menthol CigarettesBans on menthol cigarettes across Canada from 2015 to 2017 led to a significant increase in the numbers of smokers who attempted to quit and who quit successfully, while reducing relapse rates among former smokers. Canada was the one of the...http://www.toolsofchange.com/en/case-studies/detail/742 Relevancy:
- Bob and Martin Quit Smoking
This effective smoking cessation campaign used eight television ads based on Prochaska's theory of behavioural change, to move smokers along from the pre-contemplation to the maintenance stage of smoking cessation. The ads featured an...http://www.toolsofchange.com/en/case-studies/detail/185 Relevancy:
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