Tobacco Resources
Under construction.
This new section of the site will provide quick access to case studies and helpful on-line social marketing resources for those who promote the reduction or cessation of tobacco use. More to come!
Most Recent Tobacco Case Studies
Bob and Martin Quit Smoking 
This effective smoking cessation campaign used eight television ads based on Prochaska's theory of behavioural change, to move smokers along from the pre-contemplation to the maintenance stage of smoking cessation. The ads featured an average male smoker moving through the stages of smoking cessation.
Read More »
Most Recent Tobacco Resources
Social Marketing Downunder
Includes sections on: introduction to social marketing, research, case studies, and professional development. Covers a range of topics including: physical activity, alcohol, domestic violence, tobacco, and workplace health and safety.
Read More »EPPI-Centre
Contains reviews of research evidence on interventions related to education, health promotional materials, employment, social care, and crime and justice.
Read More »Guide to Community Preventive Services
Evidence-based interventions for public health Read More »
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