Tobacco Resources

This new section of the site provides quick access to case studies and helpful on-line social marketing resources for changing tobacco-related behaviours. We welcome suggestions for additional case studies and resources

Latest News

September 12, 2010

We have added or revised four tobacco-related resources this past year. Let us know what you think.

 

September 2009

Under construction.

 

Most Recent Tobacco Case Studies

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Bob and Martin Quit Smoking  EnvironmentHealth

This effective smoking cessation campaign used eight television ads based on Prochaska's theory of behavioural change, to move smokers along from the pre-contemplation to the maintenance stage of smoking cessation. The ads featured an average male smoker moving through the stages of smoking cessation.

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Reward and Reminder Reduces Illegal Cigarette Sales  Health

Reward and Reminder, within months, dramatically reduced the illegal sales of cigarettes to minors in a number of American states, and is easily replicable. This case study is an excellent illustration of the use of multiple baseline design instead of control groups.

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Most Recent Tobacco Resources

Advanced Topic Resources Search

Health-Evidence.ca  EnvironmentHealthSafety

A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French). Read More »

Communications Initiative  EnvironmentHealth

An online space for sharing the experiences of, and building bridges between, the people and organizations engaged in or supporting communication as a fundamental strategy for economic and social development and change

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Cases in Public Health Communication and marketing  Health

This free, open access journal publishes case studies in public health communication and marketing. They publish peer-reviewed, commissioned and sponsored cases that have the potential to teach and improve the practice of public health. Each case describes a public health program - or some aspect of a public health program - that is based at least in part on communication or marketing methods.

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On Social Marketing and Social Change  Health

Covers such topics as audience research, behavioral design, distribution channels, media trends, mobile thoughts, obesity prevention, physical activity, research methods, sexual health, social media, and tobacco.

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Spare Change  Health

This blog covers living (physical activity, fitness), AIDS, nutrition, obesity and tobacco.

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Tobacco in Australia  EnvironmentHealth

Chapter 14 covers social marketing and public education campaigns, and includes tips and an analysis of the Australian experience and effectiveness

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Delicious  Health

Identifies hundreds of social marketing resources related to: AIDS, nutrition, obesity, tobacco, market research methods, and marketing strategies.

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Health Communication Unit, University of Toronto  HealthSafety

Free social marketing instructional videos; literature reviews on nutrition, active living, fitness, obesity, tobacco, bullying / workplace harassment Read More »

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