Tobacco Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for changing tobacco-related behaviours. We welcome suggestions for additional case studies and resources

Latest News

November 20, 2018  Health Canada Reviews Tobacco Strategy as Smoking Rate Spikes
Sixteen per cent of Canadians aged 25 and older smoke, a three-point increase over 2016. CBC article
November 1, 2018  Five New Resource Materials Added
In the past thirteen months we've added five new resources in this topic category. You can see them in the right hand column below.  Let us know what you think.

Most Recent Tobacco Case Studies

Bob and Martin Quit Smoking  EnvironmentHealth

This effective smoking cessation campaign used eight television ads based on Prochaska's theory of behavioural change, to move smokers along from the pre-contemplation to the maintenance stage of smoking cessation. The ads featured an average male smoker moving through the stages of smoking cessation.

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Reward and Reminder Reduces Illegal Cigarette Sales  Health

Reward and Reminder, within months, dramatically reduced the illegal sales of cigarettes to minors in a number of American states, and is easily replicable. This case study is an excellent illustration of the use of multiple baseline design instead of control groups.

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Most Recent Tobacco Resources

Online Interventions for Social Marketing Health Behavior Change Campaigns: a meta-analysis of psychological architectures and adherence factors  Health

These findings demonstrate that online interventions have the capacity to influence voluntary behaviors, such as those routinely targeted by social marketing campaigns. Given the high reach and low cost of online technologies, the stage may be set for increased public health campaigns that blend interpersonal online systems with mass-media outreach.

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A Meta-Analysis of the Evaluations of Social Marketing Interventions Addressing Smoking, Alcohol Drinking, Physical Activity, and Eating  Health

Interventions using social marketing principles were effective at bringing about statistically significant behavior changes. Interventions designed to effectively change eating, physical activity, and smoking behaviors were effective; those addressing drinking alcohol were not. Interventions that tackled multiple behavior objectives usually failed to succeed. This review showed that marketing mix, exchange strategies, and use of theory were significant factors of program effectiveness.

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Effectiveness of Decision Aids for Smoking Cessation in Adults: A quantitative systematic review  Health

The evidence suggests that decision aids may be effective in increasing smoking cessation knowledge and decisional quality while increasing quit attempts. There is, however, inconclusive evidence to support the definitive effectiveness of decision aids for long term and sustained smoking cessation.

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Which eHealth interventions are most effective for smoking cessation? A systematic review  Health

This review included 108 studies and 110,372 participants. Compared to nonactive control groups (eg, usual care), smoking cessation interventions using web-based and mobile health (mHealth) platform resulted in significantly greater smoking abstinence. Similarly, smoking cessation trials using tailored text messages and web-based information and conjunctive nicotine replacement therapy may also increase cessation.In contrast, little or no benefit for smoking abstinence was found for computer-assisted interventions. 

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Global Burden of Disease  EnvironmentHealthSafety

A comprehensive picture of what disables and kills people across countries, time, age, and sex. The Global Burden of Disease (GBD) provides a tool to quantify health loss from hundreds of diseases, injuries, and risk factors, so that health systems can be improved and disparities can be eliminated.Collected and analyzed by a consortium of more than 2,300 researchers, the data capture premature death and disability from more than 300 diseases and injuries in 195 countries

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Tobacco packaging design for reducing tobacco use  Health

Cochrane Review finds standardised packaging may reduce smoking prevalence.

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The impact of comics vs photographs on knowledge, attitude and behavioural intentions  EnvironmentHealthSafety

This study compares two modes of visually presenting information  – one using photographs and the other using cartoons – on audience’s knowledge, attitudes and behavioural intentions.

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U.S. National Social Norms Center  Health

Links best evidence with practice to promote effective social norms marketing campaigns to improve health on college campuses and beyond.

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Engaging Teachers to Communicate Scientific Consensus on Climate Change and Other Topics  EnvironmentHealthSafety

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also apply to new understandings in many topic areas.

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Mobile Phone-Based Interventions for Smoking Cessation  Health

This Cochrane systematic review (2016) found that evidence supports a beneficial impact of mobile phone-based smoking cessation interventions on six-month cessation outcomes.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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Program Evaluation Methods; Measurement and Attribution of Program Results  EnvironmentHealthSafety

A good, detailed, freely accessible overview of program evaluation and attribution methods.

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Heart Health in the USA  Health

This is the first study to provide population-level estimates of heart age in the USA and to highlight disparities in heart age nationwide. "Heart age" is the calculated age of a person's cardiovascular system based on his or her risk factor profile. The risks include high blood pressure, cigarette smoking, diabetes status, and body mass index as an indicator for obesity.

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Tobacco Use in Canada: Patterns and Trends  Health

Tobacco use continues to be a leading preventable cause of death, with a substantial social and economic impact on the Canadian population. This document pulls together existing data to create a “big picture” overview of tobacco use patterns and trends in Canada, with the aim of enabling those responsible for tobacco control policies, programs, advocacy, research, evaluation and surveillance to assess progress and to update action plans, based on the best possible evidence about tobacco use in our country. Read More »

Talking About Addiction  Health

This toolkit includes a compendium of materials on how Americans think about addiction, and advice and templates for increasing public support for policies and programs.

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