Case Studies

This section contains case studies of community programs primarily from across North America. It includes a broad sampling of programs to offer a wide variety of approaches and tools used, locations, types of organizations and participants, activities being promoted and problems being addressed. Most of these case studies illustrate approaches that have worked. However, examples of potential pitfalls are also included to provide you with a realistic map of the terrain ahead.

We are actively looking for new case studies with measured impact results. Do you know of any that might make good additions to this site? Please let us know.

All the Case Studies and examples are described in the past tense, including programs that are still operating. If the program is still operating, the Case Study summary is written in the present tense.

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Landmark Case Study Stockholm Congestion Pricing  EnvironmentSafety

Congestion charges were introduced in Stockholm in 2006 as a “trial”, followed by a referendum. The charges reduced traffic across the cordon by 20%, leading to huge congestion reductions all over the city. Perhaps more surprisingly, the initially hostile opinion turned, and the referendum led to permanent reintroduction of congestion charges. The traffic effects have proved persistent in the years since. Designated in 2013. This case study is now being written, based on the Landmark webinar presented on March 11, 2014.

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Landmark Case Study Burlington’s Ice Rink Energy Competition  Environment

The City of Burlington Ice Rink Arena energy competition employed a low cost community based social marketing approach to significantly reduce energy consumption, associated greenhouse gases (GHG) and energy costs. This approach generated a program return on investment (ROI) of more than 96%. It is applicable to any energy consuming asset (facilities and buildings, vehicle fleet) and is scalable. The approach successfully modified entrenched, long standing staff behaviour towards the desired behaviour of energy conservation, improved facility performance, extended equipment life cycle without sacrificing facility service levels and user satisfaction. Designated in 2013. This case study is being written, based on the Landmark webinar presentation on May 9, 2014.

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Drama Downunder  Health

The light-hearted Drama Downunder campaign increased access to diagnosis, treatment and care of sexually transmitted infections (STIs), improved HIV/STI awareness and knowledge, and minimized the transmission and morbidity of STIs in gay and other homosexually active men.

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HoMBReS  Health

HoMBRes—Hombres Manteniendo Bienestar y Relaciones Saludables (Men Maintaining Wellness and Healthy Relationships)—is a sexual risk reduction intervention designed to reduce HIV and STD infection among recently arrived, non-English speaking Latino men in rural central North Carolina. Developed using community–based participatory research (CBPR), HoMBReS includes the systematic selection, training, and ongoing support of Latino men to serve as lay health advisers.

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The Healthy Penis Campaign  Health

The Healthy Penis was a humor-based campaign that increased syphilis testing and awareness among gay and bisexual men in San Francisco.

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