Road Safety Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for fostering road safety. We welcome suggestions for additional case studies and resources

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April 13, 2018 Two New Materials Added in this Topic Category this Past Year
We've added two new resources in this category this past year. You can see them in the right hand column below.  Let us know what you think.

Most Recent Road Safety Case Studies

Landmark Case Study Bikeability Safety Training in the UK  EnvironmentHealthSafety

This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainings. Designated a Landmark case study in 2016.

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Landmark Case Study Bicycle Friendly Communities Program  EnvironmentHealthSafety

The Bicycle Friendly Communities (BFC) program provides municipalities with advice and feedback, goal setting assistance, training programs and recognition awards to create more bike-friendly communities. It is a results-oriented program designed to encourage municipal decision makers to consider how their existing cycling programs complement one another and how they can be improved. Detailed feedback from transportation professionals and community stakeholders gives communities an accurate measure of where they are and a detailed roadmap to the future.

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Landmark Case Study Stockholm Congestion Pricing  EnvironmentSafety

The Stockholm congestion charge is a tax levied on vehicles entering and exiting the inner city. After a seven-month trial, followed by a referendum, the charges were made permanent and the traffic reductions of 20% have held constant ever since. This case study features strong, ongoing impact data. It is a rare example of introducing then removing and then reintroducing an intervention. It speaks to the importance of timing referendums after rather than before trials or pilots, and to the dynamics of shifting public opinion. It also shows that congestion pricing can be popular, work well, and generate significant additional funds for municipalities. Designated a Landmark case study in 2013.

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Landmark Case Study Haliburton Communities in Action  EnvironmentHealthSafety

This is a rare, well-documented model for promoting walking and cycling in a small or rural community.

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Landmark Case Study Stepping It Up  EnvironmentHealthSafety

Stepping It Up, led by the regional transportation authority Metrolinx, illustrates a coordinated, highly replicable, and institutionalized approach for reducing car traffic and increase walking and cycling to school. The program worked with 30 elementary schools in the City of Hamilton and Region of Peel, Ontario. Stepping It Up was designated a Landmark (best practice) case study in 2012.

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Landmark Case Study Green Communities Active and Safe Routes to School (2008 on)  EnvironmentHealthSafety

This case study picks up from our previous one on the early years of Green Communities Canada's national Active and Safe Routes to School Program. It covers the launch of the "school travel planning" approach. Viewpoints are provided from the national, provincial, municipal and school levels. Designated a Landmark case study by a Tools of Change Peer Selection Panel in 2009. Updated in 2012.

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Landmark Case Study Green Communities Active and Safe Routes to School (1996 to 2005)  EnvironmentHealthSafety

The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. This case study covers pilot implementation by Greenest City, and expansion to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005. More recent information is contained in a new case study.

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Landmark Case Study Bear Creek Safe Routes to School Program  EnvironmentHealthSafety

Here's a good illustration of how much and how quickly transportation habits can change through elementary school programs. Bear Creek is the recipient of the James L. Oberstar Safe Routes to School Award for 2008 awarded by the (U.S.) National Centre for Safe Routes to School, and was designated a Landmark case study by Tools of Change in 2009.

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Road Crew Reduces Drunk Driving  Safety

Road Crew helps Wisconsin communities provide alternative rides for people who have had too much to drink and then drive home. In the formative research, the target felt that they wouldn't take a ride home if their cars were at the bar, but would ride home if the program also picked them up at home so their cars wouldn't be available. Road Crew is positioned to allow people to not worry about driving home, and therefore be able to enjoy the evening more fully. The program has given over 85,000 rides and is self sustaining without using any government revenues in 6 counties of wisconsin. Road Crew is well suited for replication in small towns and exceptionally well researched and documented. It provides a free on-line toolkit and for-fee consultation to support those following its approach.

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Auto$mart Program for Canada's Novice Drivers  EnvironmentSafety

The Auto$mart Student Driver Education Program provides driving educators across Canada with a classroom kit that helps them teach student drivers how to drive more safely while saving money and protecting the environment. The kit includes a video, an interactive CD-ROM and driver instructor materials. The course materials explain how informed decisions regarding car purchases (e.g., what type and model), operating habits (e.g., following posted speed limits), and maintenance (e.g., regular tune-ups) can improve fuel economy while reducing greenhouse gas emissions.

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British Columbia's Way to Go! Program  EnvironmentHealthSafety

A tiny pilot project in the Greater Vancouver Regional District (GVRD) that got families out of their cars and onto the street has grown into a burgeoning, province-wide, active transportation program. Between December, 1998, and spring, 2001, 350 schools in British Columbia embraced the Way To Go! school trip reduction project.

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HEADSTART  EnvironmentHealthSafety

Hampshire County's Transport Awareness Initiative (HEADSTART) encourages more sensible use of cars in order to reduce road traffic and environmental pollution, protect human health and minimize future infrastructure cost. Based on the notion of public participation and community mobilization, the program developed and implemented a discussion workshop to help explore various transport issues, directly involve the community in the policy-making process, and engage the citizens in supporting the resulting policies. Volunteers were trained to lead the workshop, supported by a CD-ROM technology and a how-to manual that is available for use by other interested groups or organizations.

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Bike Smarts  EnvironmentHealthSafety

The Bike Smarts program was introduced in Lochside Elementary School to educate students about bicycle safety and to encourage them to travel by bicycle. As part of the program, parents of the students became involved in cycling to school with their children and participated in a cycling field trip.

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Most Recent Road Safety Resources

Motor Vehicle Crash Deaths  Safety

A "Vital Signs" overview of motor vehicle crash deaths in the United States and what can be done to reduce the number of them. Read More »

The impact of comics vs photographs on knowledge, attitude and behavioural intentions  EnvironmentHealthSafety

This study compares two modes of visually presenting information  – one using photographs and the other using cartoons – on audience’s knowledge, attitudes and behavioural intentions.

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Engaging Teachers to Communicate Scientific Consensus on Climate Change and Other Topics  EnvironmentHealthSafety

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also apply to new understandings in many topic areas.

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CDC Web-based Injury Statistics Query and Reporting System (WISQARS)  Safety

CDC Web-based Injury Statistics Query and Reporting System (WISQARS) is an interactive, online database that provides fatal and nonfatal injury data from a variety of sources.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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Program Evaluation Methods; Measurement and Attribution of Program Results  EnvironmentHealthSafety

A good, detailed, freely accessible overview of program evaluation and attribution methods.

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Barrier and Motivator Research for Walking  EnvironmentHealthSafety

Canada Walks reports on a survey of 1,000 Canadians, conducted in partnership with the Canadian Automobile Association.

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Global Status Report on Road Safety  EnvironmentSafety

This report provides a snapshot of the road safety situation globally, highlighting the gaps and the measures needed to best drive progress. Read More »

STEP IT UP! The (U.S.) Surgeon General's call to action to promote walking and walkable communities  EnvironmentHealthSafety

Being physically active is one of the most important steps that Americans of all ages can take to improve their health. But only half of adults and about a quarter of high school students get the amount of physical activity recommended in national guidelines. Step It Up! The Surgeon General's Call to Action to Promote Walking and Walkable Communities aims to get Americans walking and wheelchair rolling for the physical activity needed to help prevent and reduce their risk of chronic diseases and premature death. And it supports positive mental health and healthy aging as well.

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Improve Your School Arrival and Departure Procedures:  EnvironmentSafety

This toolkit for school safety committees provides a step-by-step guide for school communities seeking to improve safety on their campuses during student arrival and departure times.

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Nudging Safer Road Behaviours  Safety

This report reviews insights from behavioural economics, specifically regarding the design of contextual effects to 'nudge' safer road behaviours.

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Road Rage - Contributing Factors  Safety

Cutting in and weaving, speeding, and hostile displays are among the top online complaints posted by drivers, according to a new study by the Centre for Addiction and Mental Health (CAMH) recently published in an online issue of Accident Analysis and Prevention.

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EPPI-Centre  EnvironmentHealthSafety

Contains reviews of research evidence on interventions related to active transportation (walking and cycling), rod safety, physical activity, heart health (cardiovascular disease), HIV / AIDS, nutrition, obesity, tobacco (smoking), conflict resolution, crime, education, and employment.

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Bikes Belong  EnvironmentHealthSafety

Includes statistics and research on cycling trends, bike sharing, bike events, retailers, safety campaigns; an image library, and tips on how to make towns more bicycle friendly

Sponsored by the U.S. bicycle industry with the goal of putting more people on bicycles more often

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A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French).

Topics include: AIDS, environmental health, fitness, injury prevention, nutrition, safety, cycling, walking, water quality

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