Road Safety Resources
This new section of the site provides quick access to case studies and helpful on-line social marketing resources for fostering road safety. We welcome suggestions for additional case studies and resources
Here's a good illustration of how much and how quickly transportation habits can change through elementary school programs. Bear Creek is the recipient of the James L. Oberstar Safe Routes to School Award for 2008 awarded by the (U.S.) National Centre for Safe Routes to School, and was designated a Landmark case study by Tools of Change in 2009.
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This case study picks up from our previous one on Green Communities Canada's national Active and Safe Routes to School Program. This program was designated a Landmark example by Tools of Change in 2009. This case study covers the launch of the "school travel planning" approach, and currently provides access to the transcript, video and handouts from the 2010 case study webinar. A full written case study will be added soon.
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The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. Following its pilot implementations by Greenest City, the program expanded to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005. More recent information is contained in a new case study.
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Road Crew helps Wisconsin communities provide alternative rides for people who have had too much to drink and then drive home. In the formative research, the target felt that they wouldn't take a ride home if their cars were at the bar, but would ride home if the program also picked them up at home so their cars wouldn't be available. Road Crew is positioned to allow people to not worry about driving home, and therefore be able to enjoy the evening more fully. The program has given over 85,000 rides and is self sustaining without using any government revenues in 6 counties of wisconsin. Road Crew is well suited for replication in small towns and exceptionally well researched and documented. It provides a free on-line toolkit and for-fee consultation to support those following its approach.
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The Auto$mart Student Driver Education Program provides driving educators across Canada with a classroom kit that helps them teach student drivers how to drive more safely while saving money and protecting the environment. The kit includes a video, an interactive CD-ROM and driver instructor materials. The course materials explain how informed decisions regarding car purchases (e.g., what type and model), operating habits (e.g., following posted speed limits), and maintenance (e.g., regular tune-ups) can improve fuel economy while reducing greenhouse gas emissions.
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A tiny pilot project in the Greater Vancouver Regional District (GVRD) that got families out of their cars and onto the street has grown into a burgeoning, province-wide, active transportation program. Between December, 1998, and spring, 2001, 350 schools in British Columbia embraced the Way To Go! school trip reduction project.
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Hampshire County's Transport Awareness Initiative (HEADSTART) encourages more sensible use of cars in order to reduce road traffic and environmental pollution, protect human health and minimize future infrastructure cost. Based on the notion of public participation and community mobilization, the program developed and implemented a discussion workshop to help explore various transport issues, directly involve the community in the policy-making process, and engage the citizens in supporting the resulting policies. Volunteers were trained to lead the workshop, supported by a CD-ROM technology and a how-to manual that is available for use by other interested groups or organizations.
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The Bike Smarts program was introduced in Lochside Elementary School to educate students about bicycle safety and to encourage them to travel by bicycle. As part of the program, parents of the students became involved in cycling to school with their children and participated in a cycling field trip.
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Provides resources on home and recreational safety, motor vehicle safety, violence prevention, traumatic brain injury and injury response
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A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French).
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Contains reviews of research evidence on interventions related to crime, education, health promotion and employment.
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Developed so police agencies can share their ideas, best practices and programs for the benefit of all participants.
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This study, which was conducted during the months of March and April 2005, examines relatively broad aspects of drivers' attitudes to speeding. Specific issues explored in the study include overall perceptions of road safety; the extent to which drivers speed and why; knowledge and awareness of the potential impacts of speeding; as well as drivers' reaction to support for potential measures aimed at reducing speeding on Canada's roads.
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Contains numerous brief program descriptions and links related to a range of topics including: children, drinking, drugs, environment (air, conservation, energy, waste, water), food, health (baby, blood and organ donation, disease, fitness, HIV & AIDS, medications and vaccines, mental health, pregnancy, prevention, sex, smoking, sunscreen) and safety (auto, crime, fires, guns, home, infants, recreation, seat belts, violence)
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Covers radio and TV public service ads (PSAs)
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This site helps community leaders, parents and schools develop programs and strategies that encourage and enable more children to safely walk and bike to school. It offers news, state contacts, a 'how-to' manual, and extensive resources for marketing, engineering, education, evaluation, enforcement, training and program development. Publisher: National Center for Safe Routes to School within the University of North Carolina Highway Safety Research Center
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Evidence-based interventions for public health
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