Road Safety Resources

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This new section of the site will provide quick access to case studies and helpful on-line social marketing resources for those who promote road safety behaviours. More to come!

Most Recent Road Safety Case Studies

Landmark Case Study Green Communites Active and Safe Routes to School  EnvironmentHealthSafety

The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. Following its pilot implementations by Greenest City, the program expanded to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005.

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Auto$mart Program for Canada's Novice Drivers  EnvironmentSafety

The Auto$mart Student Driver Education Program provides driving educators across Canada with a classroom kit that helps them teach student drivers how to drive more safely while saving money and protecting the environment. The kit includes a video, an interactive CD-ROM and driver instructor materials. The course materials explain how informed decisions regarding car purchases (e.g., what type and model), operating habits (e.g., following posted speed limits), and maintenance (e.g., regular tune-ups) can improve fuel economy while reducing greenhouse gas emissions.

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Road Crew Reduces Drunk Driving  Safety

Road Crew helps Wisconsin communities provide alternative rides for people who have had too much to drink and then drive home. In the formative research, the target felt that they wouldn't take a ride home if their cars were at the bar, but would ride home if the program also picked them up at home so their cars wouldn't be available. Road Crew is positioned to allow people to not worry about driving home, and therefore be able to enjoy the evening more fully. The program has given over 85,000 rides and is self sustaining without using any government revenues in 6 counties of wisconsin. Road Crew is well suited for replication in small towns and exceptionally well researched and documented. It provides a free on-line toolkit and for-fee consultation to support those following its approach.

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HEADSTART  EnvironmentHealthSafety

Hampshire County's Transport Awareness Initiative (HEADSTART) encourages more sensible use of cars in order to reduce road traffic and environmental pollution, protect human health and minimize future infrastructure cost. Based on the notion of public participation and community mobilization, the program developed and implemented a discussion workshop to help explore various transport issues, directly involve the community in the policy-making process, and engage the citizens in supporting the resulting policies. Volunteers were trained to lead the workshop, supported by a CD-ROM technology and a how-to manual that is available for use by other interested groups or organizations.

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Bike Smarts  EnvironmentHealthSafety

The Bike Smarts program was introduced in Lochside Elementary School to educate students about bicycle safety and to encourage them to travel by bicycle. As part of theprogram, parents of the students became involved in cycling to school with their children and participated in a cycling field trip.

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British Columbia's Way to Go! Program  EnvironmentHealthSafety

A tiny pilot project in the Greater Vancouver Regional District (GVRD) that got families out of their cars and onto the street has grown into a burgeoning province-wide active transportation program. Between December, 1998, and spring, 2001, 350 schools in British Columbia embraced the Way To Go! school trip reduction project.

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Most Recent Road Safety Resources

Ad Council  EnvironmentHealthSafety

Covers radio and TV public service ads (PSAs)

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Test  Safety

Test for Cullbridge site

Test a document

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Pedestrian and Bicycle Information Center  EnvironmentHealthSafety

This site is a clearinghouse for information on active transportation resources and programs (including tools, training and outreach) and research. It includes the PBIC Image Library, with a searchable collection of over 3,000 categorized images Read More »

National Center for Safe Routes to School  EnvironmentHealthSafety

This site helps community leaders, parents and schools develop programs and strategies that encourage and enable more children to safely walk and bike to school. It offers news, state contacts, a 'how-to' manual, and extensive resources for marketing, engineering, education, evaluation, enforcement, training and program development. Publisher: National Center for Safe Routes to School within the University of North Carolina Highway Safety Research Center

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EPPI-Centre  EnvironmentHealthSafety

Contains reviews of research evidence on interventions related to education, health promotional materials, employment, social care, and crime and justice.

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Guide to Community Preventive Services  Health

Evidence-based interventions for public health Read More »

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