Title:

The impact of comics vs photographs on knowledge, attitude and behavioural intentions

URL: http://www.tandfonline.com/doi/full/10.1080/1051144X.2016.1278090
Summary:

This study compares two modes of visually presenting information  – one using photographs and the other using cartoons – on audience’s knowledge, attitudes and behavioural intentions.

Highlights:

This study compares two modes of visually presenting information about wind energy – one using photographs and the other using cartoons – on audience’s knowledge, attitudes and behavioural intentions. In an online experiment, participants were randomly assigned to the two treatments. Results indicate no significant difference between the two groups in terms of knowledge and attitudes, but those shown in the comics version showed stronger intentions to support wind energy than those shown as photos. Those exposed to the comics-aided brochure found it more informative, interesting and cognitively engaging. Those who saw the photo version found the brochure more credible.

Topics: Environment:, Climate change mitigation, Energy efficiency, Indoor environments (IAQ / IEQ), Sustainable landscaping, Sustainable transportation, Waste:, composting of, household hazardous waste, recycling of, reducing of, reusing of, Water efficiency, Health Promotion, Active living, AIDS and STBBIs, Environmental health, Heart health, Indoor environments/(IAQ), Nutrition, Pollution prevention, Safety, Bullying prevention, Crime prevention, Road safety, Sustainable agriculture and wildlife conservation, Occupational health & safety, Climate change adaptation, Clean Air, Tobacco
Location:  
Resource Type: promotional materials
Publisher: Journal of Visual Literacy
Date Last Updated: 2017-05-14 10:59:27

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