Energy Resources

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Most Recent Energy Efficiency Case Studies

Resource Conservation in Ashland, Oregon  Environment

The City of Ashland runs a range of conservation incentive programs aimed primarily at promoting energy efficiency but also encompassing water conservation, regional air quality, recycling and composting, and land-use planning. The programs are designed to increase citizens' awareness of and access to conservation measures for new construction and retrofit, including residential weatherization, replacement of toilets and showerheads, composting, incentives for builders, and land-use ordinances.

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BC21 PowerSmart  Environment

BC21 PowerSmart is a province wide project to conserve resources and create jobs. Residential energy efficiency audits are conducted, and incentives are offered to encourage residents to take steps to improve energy and water efficiency.

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Jasper Energy Efficiency Project (JEEP)  Environment

To promote energy conservation, Jasper residents received a one-hour home visit in which conservation strategies and a retrofit incentive program were explained. They were also offered energy efficient products, installation included. The JEEP program won five awards, including two from the International Association of Business Communicators.

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Spare the Air  EnvironmentHealth

When air pollution concentrations approach unhealthy levels, people living and working within the San Francisco Bay Area are notified, and encouraged to avoid activities that pollute the air. Partnerships with local businesses and public agencies allow the program to target commuters at work, and offer information, incentives and services to help them choose less polluting alternatives.

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Green$aver  Environment

Green$aver provides home energy efficiency assessments and retrofit services in metropolitan Toronto. These assessments are conducted using Canada's EnerGuide for Houses system, which rates the overall energy efficiency of houses, identifies priority areas for improvement, and measures post-retrofit energy savings. Green$aver charges its customers a fee for its services, and it is trying to become a self-sustaining business. Work-based marketing approaches are being piloted, to promote Green$avers services to employees of local partner organizations.

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Do Your Share for Cleaner Air  EnvironmentHealth

The region of Greater Cincinnati has implemented an episode day program to deal with the problem of smog and air quality. When the smog levels are particularly high, citizens are notified and encouraged to change their behaviours to less polluting ones. The focus is primarily on commuting, but includes other polluting activities as well. The campaign is known as Do your share for cleaner air.

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Oregon's Air Quality Public Education and Incentive Program  EnvironmentHealth

This ongoing program educates the public and provides incentives to improve air quality in Portland. It uses non-regulatory approaches that target vehicles, lawnmowers, paints and certain consumer products - to reduce emissions from Volatile Organic Compounds (VOCs).

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The Environment Network  EnvironmentHealth

This comprehensive program utilized several strategies including home visits, incentives and starter kits to induce households to reduce energy, water consumption, waste to landfill and pollution.

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Guelph 2000  Environment

Started in 1993 under Ontario's Green Communities Initiative, Guelph 2000 provided a home visit service that encouraged City of Guelph residents to undertake a wide variety ofconservation related actions in their homes, including sustainable landscaping practices.

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Pacific Gas and Electric  Environment

Pacific Gas and Electric was using home audits to encourage residents to improve the energy efficiency of their customers' homes. In order to improve the effectiveness of home visits, the utility trained some of its auditors to obtain commitment from the resident, to frame recommendations in terms of "loss" rather than "gain" and to convey recommendations in a personalized, vivid manner.

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Peterborough Green-Up  Environment

Peterborough Green-Up is a non-profit community environmental organization that helps people become more resource efficient through a home visit service. A demonstration Ecology Park is also run, in conjunction with related workshops and clinics.

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The Residential Conservation Assistance Program (ReCAP)  Environment

The Residential Conservation Assistance Program ( ReCAP) provided a free home visit service to the residents of Oshawa, Ontario, aimed at helping householders reduce their use of energy and water and improve their 3Rs practices. Trained home advisors provided householders with one-on-one assistance to identify and undertake conservation and cost-saving opportunities. As of 1996 the program had been renamed Green CAP and householders were required to pay a fee for the home visits.

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Better Buildings Partnership  EnvironmentHealth

Toronto's Better Buildings Partnership (BBP) involves comprehensive energy efficiency retrofits and building renewal initiatives for buildings in the public, non-profit and private sectors. Innovative financing strategies are implemented and energy and water technologies are bundled together with other building renewal measures to allow for project flexibility.

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Barrie Water Conservation Program  Environment

The City of Barrie, Ontario has deferred millions of dollars in waste water and water supply capital expenditures with its retrofit water conservation program. The City supplied subsidized ultra low flow toilets, showerheads and aerators to Barrie residents over a two-year period.

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Sustainable Okotoks, Alberta  Environment

Unprecedented steps have been taken by the Town of Okotoks, Alberta to ensure its long-term sustainability. The community has devised asustainable development plan that rests on four guiding principles: environmental stewardship, economic opportunity, social conscience and fiscal responsibility.

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Most Recent Energy Efficiency Resources

Ad Council  EnvironmentHealthSafety

Covers radio and TV public service ads (PSAs)

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Creative Gallery on Sustainability Communications  EnvironmentHealth

Covers a wide range of sustainability topics. Includes on-line, print and videos

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Fostering a SustainableFuture  Environment

Includes a guide to community-based social marketing, and sections with articles, brief case studies, graphic examples, and an archived listserv.

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Academy for Educational Development  EnvironmentHealth

Includes strategy documents, case studies and a classic social marketing primer by Bill Smith.

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