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This new section of the site will provide quick access to case studies and helpful on-line social marketing resources for those who promote healthier and safer behaviours related to HIV / AIDS. More to come!
The goal of this peer education program is to reduce the incidence of sexually transmitted diseases (STD) and AIDS among teenagers, by the postponement of sexual involvement or by condom use. A group of trained students (ages 15-16) creates skits, videos, games and posters, then makes presentations for their younger peers (ages 12-15).
Read More »Contains reviews of research evidence on interventions related to education, health promotional materials, employment, social care, and crime and justice.
Read More »Includes strategy documents, case studies and a classic social marketing primer by Bill Smith.
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