AIDS and STBBI Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for reducing the spread of AIDS and other sexually transmitted and blood-borne infections (STBBIs). We welcome suggestions for additional case studies and resources.


Latest News

October 5, 2018  Six New Resources Recently Added
Within the past year we've added six new resources in this topic area.  You can see these resource listed in the right hand column below. Let us know what you think.

Most Recent Aids Case Studies

SCIP Mozambique  Health

From 2009 to 2015, Pathfinder International and its partners implemented the USAID-funded Strengthening Communities through Integrated Programming (SCIP) project in Nampula province, Mozambique. As part of SCIP’s overarching mandate to improve quality of life at the household and community levels, the project worked to increase access to contraceptive services by strengthening and better integrating health and community systems. There was a 400% increase in couple years of protection that occurred across all contraceptive methods included in the Mozambican method mix, suggesting improved method choice and minimized health provider bias.

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Drama Downunder  Health

The light-hearted Drama Downunder campaign increased access to diagnosis, treatment and care of sexually transmitted infections (STIs), improved HIV/STI awareness and knowledge, and minimized the transmission and morbidity of STIs in gay and other homosexually active men.

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HoMBReS  Health

HoMBRes—Hombres Manteniendo Bienestar y Relaciones Saludables (Men Maintaining Wellness and Healthy Relationships)—is a sexual risk reduction intervention designed to reduce HIV and STD infection among recently arrived, non-English speaking Latino men in rural central North Carolina. Developed using community–based participatory research (CBPR), HoMBReS includes the systematic selection, training, and ongoing support of Latino men to serve as lay health advisers.

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The Healthy Penis Campaign  Health

The Healthy Penis was a humor-based campaign that increased syphilis testing and awareness among gay and bisexual men in San Francisco.

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Malawi’s BRIDGE Project  Health

BRIDGE was a 6-year behavior change HIV prevention project implemented in Malawi from 2003 to 2009 by the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP), in partnership with a number of Malawi-based organizations, and with funding from USAID.

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Chlamydia Outreach Advice Screening and Treatment (COAST)  Health

COAST’s “upstream” changes made Chlamydia testing, notification and treatment more attractive, thereby increasing testing rates remarkably over the long term.

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AIDS Peer Education Program  Health

The goal of this peer education program is to reduce the incidence of sexually transmitted diseases (STD) and AIDS among teenagers, by the postponement of sexual involvement or by condom use. A group of trained students (ages 15-16) creates skits, videos, games and posters, then makes presentations for their younger peers (ages 12-15).

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Most Recent Aids Resources

A Review of Current Practices to Increase Chlamydia Screening in the Community--a consumer-centered social marketing perspective  Health

Of 18 interventions identified, quality of evidence was low. Proportional screening rates varied, ranging from: 30.9 to 62.5% in educational settings (n = 4), 4.8 to 63% in media settings (n = 6) and from 5.7 to 44.5% in other settings (n = 7). Assessment against benchmark criteria found that interventions incorporating social marketing principles were more likely to achieve positive results, yet few did this comprehensively.

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HIV/STI Prevention Interventions: A Systematic Review and Meta-analysis  Health

This review of randomized and non-randomized controlled trials assessed the effectiveness of HIV/STI prevention interventions for people living with HIV in high income settings. It discusses the types and common characteristics among effective interventions.

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Health Communication and Social Marketing Campaigns for Sexually Transmitted Disease Prevention and Control: What Is the Evidence of their Effectiveness?  Health

The review yielded 26 articles representing 16 unique STD testing and/or prevention campaigns. Nearly all campaigns found differences between exposed and unexposed individuals on one or more key behavioral outcomes. Several campaigns found dose-response relationships. Among evaluations with uncontaminated control groups whose campaigns achieved sufficient exposure, sustained campaign effects were observed among targeted populations.

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Global Burden of Disease  EnvironmentHealthSafety

A comprehensive picture of what disables and kills people across countries, time, age, and sex. The Global Burden of Disease (GBD) provides a tool to quantify health loss from hundreds of diseases, injuries, and risk factors, so that health systems can be improved and disparities can be eliminated.Collected and analyzed by a consortium of more than 2,300 researchers, the data capture premature death and disability from more than 300 diseases and injuries in 195 countries

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WHO Issues Updated Biobehavioural Survey Guidelines for Populations at Risk for HIV  Health

These updated WHO guidelines cover all aspects of surveying key populations, including sampling methods for hard-to-sample populations, integration of methods for estimating size of key populations, and inclusion of biomarker measurements in surveys.

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HIV Self-Testing is Associated with Increased Uptake and Frequency of Testing in RCTs  Health

HIV Self-Testing is associated with increased uptake and frequency of testing in RCTs. Such increases, particularly among those at risk who may not otherwise test, will likely identify more HIV-positive individuals as compared to standard testing services alone.

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The impact of comics vs photographs on knowledge, attitude and behavioural intentions  EnvironmentHealthSafety

This study compares two modes of visually presenting information  – one using photographs and the other using cartoons – on audience’s knowledge, attitudes and behavioural intentions.

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U.S. National Social Norms Center  Health

Links best evidence with practice to promote effective social norms marketing campaigns to improve health on college campuses and beyond.

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Brief interventions to prevent sexually transmitted infections suitable for in-service use: A systematic review  Health

A small number of interventions were found to be effective in reducing Sexually Transmitted Infections among young people and in promoting self-reported STI-risk behavior change in men who have sex with men. Read More »

Engaging Teachers to Communicate Scientific Consensus on Climate Change and Other Topics  EnvironmentHealthSafety

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also apply to new understandings in many topic areas.

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Urban Adolescent Sexual and Reproductive Health Social and Behavior Change Communication Implementation Kit  Health

This tool will help you develop programs for urban adolescents on sexual and reproductive health and behavior change. Read More »

Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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Program Evaluation Methods; Measurement and Attribution of Program Results  EnvironmentHealthSafety

A good, detailed, freely accessible overview of program evaluation and attribution methods.

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Money spent on community-based HIV prevention translates into treatment savings  Health

Money spent on community-based HIV prevention translates into treatment savings: Every $1 spent on community-based HIV prevention programs in Ontario Canada saves $5 in treatment costs. Read More »

Recommendations for HIV Prevention with Adults and Adolescents with HIV in the United States, 2014  Health

This resource compiles longstanding and new federal recommendations about biomedical, behavioral, and structural interventions that can help reduce the risk of HIV transmission from persons with HIV by reducing their infectiousness and their risk of exposing others to HIV. Read More »

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