Waste Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for those involved with waste management. We welcome suggestions for additional case studies and resources.

 

Latest News

May 10, 2013

Waste Reduction Webinars: Tools of Change and Keep America Beautiful are partnering on two social marketing webinars for solid waste and recycling practitioners.

Changing Recycling and Composting Behaviors Through Social Marketing, the first of the two webinars, took place on May 9, 2013.  Jenna Jambeck with the U. of Georgia presented a case study on increasing recyclables in public bins through eco-feedback; Jenn Meilleur with B.C.'s North Shore Recycling Program presented a case study of their free, at-home Compost Coaching program that has a 3-5 year payback period; Kaitlin Phelps with the Environmental Motivation Project gave an overview of competition theory and then students from George Washington U. presented behavior change results from the Recycle-Bowl competition.       Webinar video          Webinar handout (PDF) 
 

September 15, 2012

New Case Study Webinar: Backyard Composting in Langley B.C. This webinar was presented by Ken Donnelly, LURA Consulting, on Wednesday March 21, 2012. You can access the video and handouts by clicking on the Langley case study below and to the left.

 

 

Most Recent Waste Reduction Case Studies

Backyard Composting in Langley B.C.  Environment

Two webinars are currently available that document this program.

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User Pay for Residential Waste Pickup in Ontario (Research Alert)  Environment

This research alert, reprinted from an article in Solid Waste and Recycling Magazine, provides an overview of the growth of user-pay for residential waste pickup in Ontario, including pricing. It was written by Maria Kelleher and John Dixie Enviros-RIS, based on surveys they conducted.

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Switch Out Mercury Recovery Program  EnvironmentHealth

The Switch Out program draws on the voluntary assistance of Canadian automotive recyclers to remove light switches containing mercury from end-of-life vehicles. Initiated by the Clean Air Foundation (CAF) in June 2001, Switch Out has significantly reduced the impact of mercury disposal into the environment.

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Quebec's Coalition for Alternatives to Pesticides  EnvironmentHealth

The Coalition for Alternatives to Pesticides (CAP) brought about a quick change in thinking regarding pesticides, and engaged citizens and other organizations to organize their own pesticide reduction efforts, with their Pesticide Free Naturally campaign in the province of Quebec, Canada. Their program used action kits with lawn signs, community workshops and events, low-cost memberships and mass media. A survey included with the action kits (self reported) indicated changes in pesticide use as well. This campaign built on the one originally developed by the Green Communities Association.

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Fork It Over!  EnvironmentHealth

Fork it Over! is a peer-to-peer initiative that helps food businesses in Portland Oregon to donate surplus prepared, perishable foods that have not been served, by showing that it is safe, simple and the right thing to do. It recruits food businesses to make written, public commitments to donate food regularly, reinforces and publicizes those commitments, and prompts action at the moment when donations are available. It also leverages partnership support from key industry leaders and associations to reinforce the social and cultural value of food donation, and provides regular reinforcement for participating through free advertising.

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Promoting Sustainable Agriculture in Panama  EnvironmentHealth

This case study describes the experiences of a Canadian woman working as a project leader promoting sustainable agriculture in a rural village in Panama. It provides some tips on improving the success of programs aimed at promoting sustainable agriculture, with a focus on building partnerships and achieving buy-in.

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Sustainable Okotoks, Alberta  Environment

Unprecedented steps have been taken by the Town of Okotoks, Alberta to ensure its long-term sustainability. The community has devised a sustainable development plan that rests on four guiding principles: environmental stewardship, economic opportunity, social conscience and fiscal responsibility.

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Halifax Waste Resource Management Strategy  Environment

The Halifax Regional Municipality (HRM), along with public and private partners, has implemented an innovative strategy for the on-site separation of wet, dry and recyclable waste at both residential and business sources. Operational since January 1999, the Halifax approach demonstrates an environmentally sound alternative to incineration or raw waste land-filling and continues to generate national and international interest.

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Reducing Residential Pesticide Use: A Best Practice Review (Research Alert)  EnvironmentHealth

This best practices review studied nine communities in Canada, the United States and Europe that were leaders in reducing their pesticide use. Only those communities that passed a by-law and supported it with education or made a community agreement were successful in reducing the use of pesticides by a high degree (51-90%). Education and outreach programs alone were less effective. The report, published April 2004, highlights the most promising approaches used by the nine communities.

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Zehr's  Environment

A campaign at a Zehr's store in Kitchener, Ontario, reminded customers to buy products which used less packaging, were more concentrated and safer for the environment. Some customers were asked to make a commitment to purchase "green" alternatives and to watch an in-store information video showing other people making their decision to buy "green."

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Whitney Public School  Environment

Students at Whitney Public School were given a homework assignment to take responsibility for their home's Blue Box recycling for one week. The assignment was to be carried out by the students with parent participation. Information was provided to each home on new materials that were being accepted in the Blue Box.

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The Toxic Challenge  EnvironmentHealth

To encourage people to reduce their use of toxic-containing consumer products, a door-to-door campaign was organized in two neighbourhoods of Metropolitan Toronto. Summer students staffed the campaign in which residents were asked to try non-toxic or less toxic alternatives.

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Sheffield Mills Community Association  Environment

The organizing efforts of Sheffield Mills Community Association show what a small community can do to help its residents reduce waste. A collection depot, home visits and coaching helped people to start recycling and composting.

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Quinte Waste Solutions  Environment

To encourage people to reduce the amount of curbside waste going to land fills, a range of waste diversion programs were introduced in the Centre and South Hastings Region of Ontario and Prince Edward County, including backyard composting, expanded Blue Box recycling, reducing and properly disposing of household hazardous waste, and a user-pay system.

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Global Action Plan for the Earth (GAP)  Environment

As of 1996, over 8,000 households in 15 countries had participated in GAP's EcoTeam program which revolves around an easy-to-use workbook and peer support groups. The program focuses on waste reduction, water and energy efficiency, sustainable transportation, and other sustainable consumer habits.

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Most Recent Waste Reduction Resources

Creative Gallery on Sustainability Communications  EnvironmentHealth

Covers a wide range of sustainability topics. Includes on-line, print and videos

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Influencing Behaviours Evidence Library  EnvironmentHealth

Brings many key evidence sources on pro-environmental behavior change together in one place and allows quick access to those freely available online

Themes include: home energy, travel, food choices, waste, shopping

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Media / Materials Clearinghouse  EnvironmentHealthSafety

An international clearinghouse for those with an interest in health communication materials: pamphlets, posters, audiotapes, videos, training materials, job aids, electronic media and other media/materials designed to promote public health.

Materials are available for a wide range of heath issues including: AIDS (and also condom use, HIV and safer sex), asthma, automobiles, diet, fitness, nutrition (also child nutrition and infant nutrition), physical abuse, psychological abuse and sexual harassment (bullying), tobacco use, traffic safety, transportation, waste management, water (quality, storage, supply, treatment) and wildlife

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Waste Reduction / Recycling Images  Environment

Images are available for use in educational brochures, flyers, advertisements, etc. They may not to be used for commercial purposes.

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Fostering a Sustainable Future  Environment

Includes a guide to community-based social marketing, and sections with articles, brief case studies, graphic examples, and an archived listserv.

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Marketing Public Programs  EnvironmentHealthSafety

Contains numerous brief program descriptions and links related to a range of topics including: children, drinking, drugs, environment (air, conservation, energy, waste, water), food, health (baby, blood and organ donation, disease, fitness, HIV & AIDS, medications and vaccines, mental health, pregnancy, prevention, sex, smoking, sunscreen) and safety (auto, crime, fires, guns, home, infants, recreation, seat belts, violence)

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Zero Waste Palo Alto  Environment

The City of Palo Alto has created cart corral signs, posters, signs, static window clings, reminder kit, etc. for our reusable bag campaign. The theme is the lonely bag that wants to be taken shopping. It would like to share the art with anyone (non-commercial)that wants to use it. Your graphic designer can just switch out their logo and contact info for yours.

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