Climate Change Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for those who promote climate change mitigation and adaptation behaviours. We welcome suggestions for additional case studies and resources.

Latest News

April 13, 2018 Three New Case Studies Added in this Topic Category
We've recently added short summaries of our three new Landmark energy case studies. You can see them in the left hand column below. Let us know what you think.

Most Recent Climate Change Case Studies

Chicago’s Go Program  EnvironmentHealth

Chicago’s Go Program is an Individualized Marketing program that helps residents walk, bike, ride transit, and share bikes more frequently, while driving alone less often. Participants have access to free personal support, group activities, and personalized Go Kits full of walking, biking, transit, and bike share information. Local outreach ambassadors help people explore their travel options by engaging residents in dialogue and fostering community partnerships. The program also organizes and leads group events where staff and ambassadors answer questions and provide personal support to help reduce barriers to accessing transportation options. Each program has continued on afterwards as a community-based initiative, independent of the original grant funding. This case study was designated in 2017 and is currently under development.

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Capitol Hill In Motion  EnvironmentHealth

Capitol Hill In Motion is a recent evolution of the individualized marketing approach used by King County, Washington State, USA. It illustrates how to further engage communities where most trips are already not drive-alone. With remarkably high signup rates, this campaign also delivered a solid 16% average reduction in drive-alone trips (surpassing the campaign goal and King County’s overall goal of a 10% reduction). This case study was designated in 2017 and is currently under development.

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Landmark Case Study Energy Star  Environment

ENERGY STAR is one of the most effective public sector voluntary behavior change programs in U.S. history. The program was designed with the goal of decreasing greenhouse gas emissions by increasing the energy efficiency of products. ENERGY STAR sets national specifications for energy efficient products that are in the top 20% of efficiency for the product category. As efficiency in each product category improves, the specification moves up, encouraging continual improvement. Manufacturers that meet the specifications can use the ENERGY STAR label on products and in their marketing. Utilities can set rebate dollars based on a nationally accepted specification which makes it easy for manufacturers and retailers to participate in their rebate programs. Ultimately, consumers can easily identify products that are energy efficient when shopping. This case study was designated in 2017 and is currently under development.

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Landmark Case Study King County In Motion  EnvironmentHealth

In Motion participants pledge to shift two drive-alone trips per week to transit, ridesharing, biking or walking. The program uses motivational interviewing, commitments, rewards, engaging materials and norm appeals tailored to each target community. It has been called into action during or in anticipation of major construction, transit restructures or new transit service such as light rail or bus rapid transit. Since creating In Motion in 2004, King County Metro Transit has applied a growing toolkit of community-based social marketing techniques to persuade about 23,000 Seattle-area travelers to drive less. Designated a Landmark case study in 2015. A 4.5 minute You Tube video summary is available.

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Cool California City Challenge  Environment

The Cool California Challenge is a state-wide competition between California cities engaging their residents in climate action. Participants earn points for tracking and reducing their electricity, natural gas and motor vehicle emissions and for simple one-time actions, like uploading photos and stories, inviting friends or taking a survey. Results from a quasi-experimental design suggest a 14% reduction in electricity use among program participants.

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Green Communities Canada’s Home Energy Retrofit Incentive and Home Visit Program  Environment

Making the housing stock more energy-efficient provides persistent and ongoing returns. However efforts to do so often run into obstacles that diminish program impacts. This program illustrates how to overcome many of these barriers, and how ongoing monitoring and evaluation can lead to program improvements over time. It’s also a great illustration of combining home visits with incentives for doing desired behaviours. Revised in September 2015.

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Landmark Case Study Power Smart Residential Behavioural Program  Environment

This program is a great example of applying a “loyalty group” approach to progressively engage participants in changing behaviours. Because electricity and electricity conservation tend to be a low priority for many British Columbians, BC Hydro has connected energy conservation to the things that people care about through an opt-in loyalty model and a focus on story-telling, co-creation, challenges and individualized feedback. Regular communications repeatedly drive participants back to their Members’ Tool Box, which serves as a ‘hub’. Ultimately, the product mix is designed to increase participant engagement levels on three dimensions: affiliation, (“this is who I am”), resonance (“this is right for me”) and enjoyment (“I like this”). Multi-year impact data.  Designated a Landmark case study in 2011.

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Landmark Case Study Opower’s Home Energy Report, Minnesota  Environment

This program is a great example of the use of ongoing individualized feedback and prompts, coupled with norm appeals. Opower helps individual utility companies to send customized home energy use feedback reports to their residential utility customers. The full-colour reports include a comparison with other similar households, offer tips and strategies to reduce energy use, and provide seasonal energy consumption information. A web portal offers personalized insights and tips, and tools for choosing an optimal energy rate plan. In addition, Opower offers utilities the opportunity to send text messages directly to customers to alert them when their energy consumption is high and offer ways to reduce it. Updated as of October, 2014.

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Boston’s Challenge for Sustainability  Environment

A Better City’s Challenge for Sustainability has engaged over 100 participating businesses and properties to develop and meet sustainability standards and practices, and to drive local innovation in energy efficiency. The program uses a combination of monthly information and networking meetings, Challenge Coordinators who provide technical and educational guidance one-on-one with participants, benchmarking, utility tracking, and goal setting.

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Landmark Case Study Stockholm Congestion Pricing  EnvironmentSafety

The Stockholm congestion charge is a tax levied on vehicles entering and exiting the inner city. After a seven-month trial, followed by a referendum, the charges were made permanent and the traffic reductions of 20% have held constant ever since. This case study features strong, ongoing impact data. It is a rare example of introducing then removing and then reintroducing an intervention. It speaks to the importance of timing referendums after rather than before trials or pilots, and to the dynamics of shifting public opinion. It also shows that congestion pricing can be popular, work well, and generate significant additional funds for municipalities. Designated a Landmark case study in 2013.

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Landmark Case Study Burlington’s Ice Rink Energy Competition  Environment

The City of Burlington's Ice Rink Energy Competition employs a low cost, easily replicable approach to significantly reduce energy consumption, associated greenhouse gases (GHG) and energy costs. A friendly competition to reduce energy at eight of the city's ice rinks helps change behaviours among staff and users, improves facility performance, and extends equipment life without sacrificing facility service levels or user satisfaction. Designated a Landmark case study in 2013.

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Landmark Case Study Class 5 Energy  Environment

This comprehensive, long-term approach combines education, training, behavior change and goal setting with progress tracking, recognition and continuous improvement to reduce energy use in schools, hospitals and other institutional settings.

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Cool Choices  Environment

Since 2010, Cool Choices has inspired employees to embrace sustainability through an innovative game model. Organizations in sectors as diverse as commercial construction, health care, manufacturing, U.S. primary and secondary schools, and law have had game participants save hundreds of thousands of dollars and avoid tons of pollution annually because of sustainable choices made in Cool Choices games. Post-game independent evaluations have found statistically significant savings in energy (median electrical household savings of 6%) as well as savings in water usage - with the vast majority of sustainable practices continuing a year later.

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Landmark Case Study HSBC Clean Air Achievers  EnvironmentHealth

CAC's HSBC Clean Air Achievers programs provides youth with a chance to meet high profile athletes and be inspired by personal messages to adopt healthier, more active and sustainable lifestyles. The program has dual goals of reducing air pollution and increasing physical activity levels via active transportation. Designated a Landmark case study in 2013. 

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Landmark Case Study Calgary’s Workshift  Environment

WORKshift is Calgary regional initiative to promote, educate and accelerate the adoption of telecommuting. WORKshift works with businesses to implement telework programs for their employees.

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Most Recent Climate Change Resources

Both Diet Change and More Efficient Farming Practices Required for Sustainability  EnvironmentHealth

Changing consumers'diets and using more efficient farming methods globally are both essential to stave off irreversible damage to the environment, a new study says.

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The impact of comics vs photographs on knowledge, attitude and behavioural intentions  EnvironmentHealthSafety

This study compares two modes of visually presenting information  – one using photographs and the other using cartoons – on audience’s knowledge, attitudes and behavioural intentions.

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Medical Society Consortium on Climate and Health  EnvironmentHealth

The Medical Society Consortium on Climate and Health publishes highly credible reports documenting the impacts of climate change on health.

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Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption  Environment

Why are men less likely than women to embrace environmentally friendly products and behaviors? Building on prior findings that men tend to be more concerned than women with gender-identity maintenance, this article argues that this green-feminine stereotype may motivate men to avoid green behaviors in order to preserve a macho image. It also shows that men's inhibitions about engaging in green behavior can be mitigated through masculine affirmation and masculine branding.

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Communicating Effectively with the Centre-Right about Household Energy-Efficiency and Renewable Energy Technologies  Environment

With a continuing political polarisation around climate change and energy issues, there is an urgent need to reflect the views of centre-right citizens accurately and to build communications around their values. This report presents the findings of the first rigorous qualitative research in Britain to explore these attitudes in detail. Based on our findings, we recommend seven principles for holding a productive conversation with people of centre-right values:

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Engaging Teachers to Communicate Scientific Consensus on Climate Change and Other Topics  EnvironmentHealthSafety

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also apply to new understandings in many topic areas.

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Fostering Forest Conservation and Management among Woodland Owners  Environment

A summary of time-tested behavior-change theories and models, and lessons from social movements, that can be used to help foster forest conservation actions and a culture of sustainable forestry among woodland owners. More broadly, the findings are relevant to a range of programs promoting multiple, complicated or long term behavior changes.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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Program Evaluation Methods; Measurement and Attribution of Program Results  EnvironmentHealthSafety

A good, detailed, freely accessible overview of program evaluation and attribution methods.

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Communicating Flood Risks in a Changing Climate,  Environment

This report identifies nine principles for communicating about flooding in a changing climate.

 
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Messages to Mobilise People of Faith on Climate Change  Environment

This report provides top-line conclusions about language about climate change that could mobilise activity across the world's 5 main faith groups: Buddhist, Christian, Hindu, Jewish and Muslim.

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Framing Environmental Health  EnvironmentHealth

The toolkit models how to use the FrameWorks Institute's evidence-based recommendations for communicating with average Americans about these issues in ways that build public understanding and support.

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The Uncertainty Handbook  Environment

This handbooks outlines twelve practical and easy-to apply principles for smarter communication about climate change uncertainties. Read More »

Centre for Climate Change Communications  EnvironmentHealth

Includes a climate change communication primer for public health professionals, and reports based on ongoing national surveys of Americans' climate change and energy beliefs, attitudes, policy support and behavior

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Public Perceptions of the Health Consequences of Global Warming  EnvironmentHealth

This study suggests the need for a public health education campaign to help Americans understand the health risks of climate change.

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