Back to Sleep - Health Canada SIDS Social Marketing Campaign  

Using carefully targeted mass media messaging strategies, Back to Sleep taught parents and other primary infant caregivers across Canada how to avoid the risk factors associated with Sudden Infant Death Syndrome (SIDS).

TransLink's TravelSmart Program  

TransLink’s TravelSmart program helps businesses and residents of Metro Vancouver make smart travel choices and reduce the number of trips made by driving alone. It includes an Employer Pass Program, ridesharing, car share (including corporate car share), active transportation, parking management, guaranteed ride home, and telework, all supported by strong promotion. This case study also reports on TransLink’s individualized marketing pilot.

Vancouver's Employee Trip Reduction Program  

The Greater Vancouver Regional District's (GVRD's) Employee Trip Reduction Program took an integrated, multi-modal approach. By supporting the use of all modes of alternative transportation, a higher rate of employee buy-in could be obtained. This case study also shows how a municipality first developed a program for its own employees and then used it as a model for other employers. Even though GVRD has more resources to draw on than many other municipalities, the program's elements can be replicated by any community.This case study documents a program that took place between 1996 and 2002. A separate case study covers more current details on the public program that resulted.

Marketing Social Marketing Within NC Public Health  

North Carolina’s Division of Public Health took a social marketing approach to building, marketing and institutionalizing the use of social marketing within the state’s public health department. This case study illustrates how both enlightened leadership and "grass roots" efforts at the program staff level can combine to successfully disseminate an organizational innovation of this sort.

Lions-Quest Skills for Adolescence and Working Towards Peace, Detroit  

The Detroit Public School system significantly reduced violent acts and classroom misconduct in fourteen middle schools. They were part of a two-year research project to evaluate the effectiveness of two Lions-Quest programs, Skills for Adolescence, a life skills program for middle school, and Working Toward Peace, an anger management and conflict resolution program for middle school. Lions-Quest fit easily in the school curriculum and involved the community. Program design made it easy to replicate in other cultures.

The Bullying Prevention Program  

The Bullying Prevention Program (BPP) reduced bullying problems in Norwegian schools by up to 50 percent. Actively involving students, school staff, and parents in restructuring their school environment created a safe and learning one, and lessened the number of opportunities and rewards for bullying. BPP had been replicated in American, Canadian, and European schools.

Walking the Talk?  

In the City of Ottawa, EnviroCentre developed and implemented community-based social marketing (CBSM) techniques designed to reduce greenhouse gas emissions through transportation demand management (TDM) initiatives linked to Green Home Visits (GHVs). By combining social marketing with community-based credibility and capacity, and by building partnerships with other stakeholders in the community, EnviroCentre demonstrated how cost-effective techniques can help people overcome barriers to changing their transportation habits.

U-PASS: University of Washington's Transportation Management Program  

U-PASS is a comprehensive, flexible program designed to encourage University of Washington students, staff and faculty to use alternative modes of transportation and thereby reduce the volume of traffic in Seattless University District The program provides many inexpensive commuting options and incentives to program participants, including: increased and subsidized transit service, shuttle service, carpools, vanpools, ridematch services, bicycle incentives, reimbursed rides home, daily flex permits, and merchant discounts.

Green Communites Active and Safe Routes to School  

The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. Following its pilot implementations by Greenest City, the program expanded to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005.

Auto$mart Program for Canada's Novice Drivers  

The Auto$mart Student Driver Education Program provides driving educators across Canada with a classroom kit that helps them teach student drivers how to drive more safely while saving money and protecting the environment. The kit includes a video, an interactive CD-ROM and driver instructor materials. The course materials explain how informed decisions regarding car purchases (e.g., what type and model), operating habits (e.g., following posted speed limits), and maintenance (e.g., regular tune-ups) can improve fuel economy while reducing greenhouse gas emissions.