Introductions

This site is brought to you through the vision and generosity of ...

... and our other sponsors and contributors

Welcome to Tools of Change! This Web site, founded on the principles of community-based social marketing, offers specific tools, case studies, and a planning guide for helping people take actions and adopt habits that promote health and/or are more environmentally-friendly. This Web site will help you include in your programs the best practices of many other programs - practices that have already been successful in changing people's behaviour.

The menu of options at the left hand side of the screen provides a site map and a navigational tool. To start using one of the options, simply click on the appropriate button.

If you think you will be using the site for more than just a quick visit, we suggest that you Create an Account. Accounts are free, and having one will enable you to view the site with a focus on your particular interest areas, save your work automatically between sessions, and print the communication plans you create on-line.

We hope this site is of assistance to you. We welcome your comments, particularly your suggestions for revisions and new case studies. By sharing experiences in this way we can help one another climb the learning curve more quickly towards healthier, more sustainable communities.

Jay Kassirer
President
Cullbridge Marketing and Communications
Jim Mintz
Director, Partnerships and Marketing
Health Canada


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