This site is brought to you through the vision and generosity of ...

... and our other sponsors and contributors

About this Site, its Developers and Sponsors

• History of this site
• Site partners
• Other sponsors and contributors
• An invitation to potential partners, sponsors, and other contributors
• Site development team

The concept for this site was born when a group of us at West End Community Ventures were launching Ottawa-Carleton's first Green Community initiative. We wanted to better our understanding of how to improve our own program's impact. In securing funding from the Ontario and Canadian governments, we were encouraged - and enabled - to step back from the day-to-day urgencies of our particular program and to take a broader and longer view.

We published a workbook on what we found. It included 25 residential case studies of communities from across North America whose programs we had studied. It also developed further the community-based social marketing framework that had been developed by Doug McKenzie-Mohr, and published by NRTEE in "Promoting a Sustainable Future: An Introduction to Community-Based Social Marketing".

Our workbook was subsequently re-edited and published by Canada's National Round Table on the Environment and the Economy (NRTEE) . To find out more about this workbook or to order it on-line, go to RenoufBooks.

Note: Use the Search button at the top of Renouf's page to search for "Tools of Change".

The workbook had been designed so that it could eventually evolve into an interactive web site. Health Canada enabled us to make that happen, and to expand the scope to include health promotion. We now invite others to join with us in further developing and promoting the site, so that it can become an even better resource for program planners and implementers across the globe.

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The primary partners responsible for the ongoing development of this site include:

The supporting sponsors responsible for the ongoing development of this site include:

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We are also grateful to the following organizations that have supported our work in the past, including:

Go For Green!
Environment and Plastics Industry Council
Lever Ponds
Ontario Hydro (Now Ontario Power Generation)
Tetra Pak Canada Inc.

In addition, we are grateful to the many people who helped with the preparation of the workbook on which this site is based. First of all, Lily Weinstock, and Evy and Abby Kassirer gave great support to this work on a daily basis over a long period. David Shackleton’s solid friendship and his assistance in writing, editing and laying out early drafts helped us to get through a number of key stages. Sandra Mark helped conceive the project and kept it grounded in the day-to-day realities of grassroots community work. Drew Blackwell provided advice and inspiration and helped organize the multi-stakeholder planning sessions. Jim Robar, Wendy Walker, Keith Collins, Kathy Killinger, Pat Dolan, Carla Doucet, and Elizabeth Crocker showed early confidence in the project and supported the work to help make the book a reality. Sue Ann Rothwell of the Canada Mortgage and Housing Corporation (CMHC) provided, on behalf of the Federal Government, thoughtful guidance and ensured that our efforts could remain focused on the work at hand. And thanks to Edwina Smith and the others at Allium Consulting Group Inc. who did the final editing, design and layout.

Ron Levi of Emdash Communications, Kelly Kilpatrick of Viridis Environmental, Irena Mandaric and Wendy Walker helped with researching and writing the case studies in the workbook. Sue McKenzie-Mohr helped at various stages from preliminary research to final editing. Many community organizations served as case studies and participated in our research. The following, in particular, helped us refine the content, by organizing the first five workshops based on the workbook:

• The Clean Nova Scotia Foundation
• The Greater Vancouver Regional District
• The Recycling Council of Alberta
• The Recycling Council of Ontario
• The Regional Municipality of Ottawa-Carleton

Many individuals reviewed drafts of the Workbook and provided valuable suggestions for improvement:

• Lisa Alderson (Greater Vancouver Regional District)
• Ben Bennett (Association of Municipal Recycling Coordinators)
• Mike Birett (Regional Municipality of Waterloo)
• Janet Connor (Health Canada)
• Barbara Czech (Canadian Council of Ministers of the Environment)
• Carla Doucet (National Round Table on the Environment and the Economy)
• Dave Douglas (Town of Markham)
• Phil Jensen (Region of Hamilton-Wentworth)
• Marianne Lines (Great Lakes Pollution Prevention Centre)
• Debra McAdam (Fraser Basin Management Board)
• Clifford Maynes (Green Communities Association)
• Dave McLeod (Peterborough Green-Up)
• Mike Nickerson (Canadian Environment Network)
• Mary Pickering (Green$aver)
• Nola Kate Seymoar (International Institute for Sustainable Development)
• Virginia Swinson (City of Peterborough)
• Kevin Wylie (Regional Municipality of Ottawa-Carleton)

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We welcome your participation in further developing and promoting this site, so that it can become an even better resource for program planners and implementers across the globe. Funding, professional in-kind, and volunteer contributions are all welcome.

We offer a range of sponsorship opportunities. You can, for example:

• Fund the writing of one or more case studies / alerts
  
• Sponsor a topic page: promote and be associated with progress in a particular topic area. Your funding could help-
  • Create a topic page listing all case studies, research and resource alerts, and outreach news - related to a specific topic
  • Add new case studies related to that topic
  • Add a new site introduction written specifically for practitioners in your topic area
    
• Sponsor an award in a topic area of your interest recognizing and documenting unusually successful programs
  
• Become a primary site sponsor
  

We are pleased to recognize our sponsors, as appropriate:

• At our workshops, and on the workbooks we distribute at them (which are usually kept as reference books and shared with colleagues);
• On our website (which gets one million hits a year from program planners and facilitators world-wide); and
• In our newsletter.
  

Contact us today to explore sponsorship opportunities or other ways of collaborating   click here 

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Publisher and Editor-in-chief:
Jay Kassirer: Cullbridge Marketing and Communications
61 Forest Hill Avenue,
Ottawa ON, Canada K2C 1P7
Tel: (613) 224-3800,
Fax: (613) 224-3377
Email: kassirer@cullbridge.com
Website: www.cullbridge.com

Advisory Board:

• Jim Mintz, Shelly Cotroneo, Partnerships and Marketing Division,
  Franck Portalupi, Outreach Projects Advisor, Air Pollution Prevention Directorate, Environment Canada
• Sue Zielinski, Director, Moving the Economy, Transportation Planner, Urban Development Services, City of Toronto
• Rob Kerr, Director, ICLEI Energy Services, The International Council for Local Environmental Initiatives (ICLEI)
• Clifford Maynes, Executive Director, GCA- Green Communities Association
• Larry Hershfield, Manager, The Health Communication Unit, Centre for Health Promotion, University of Toronto
• Louise Comeau, Director, Sustainable Communities, Federation of Canadian Municipalities
• Louis Marmen and Mary O’Keefe, Office of Energy Efficiency, Natural Resources Canada
• Claude Lefrancois, Manager Strategies and Co-ordination Branch, Air Pollution Prevention Directorate, Environment Canada
• Dr. Doug McKenzie-Mohr, St. Thomas University
• National Round Table on the Environment and the Economy
• Francois Lagarde, Social Marketing and Communications Consultant
• Nola Kate Seymoar, International Center for Sustainable Cities

Contributing Editors:
Doug McKenzie-Mohr, St. Thomas University
Jim Mintz, Health Canada
Larry Hershfield, Centre for Health Promotion, University of Toronto

Website Design and Application Development:
MarketAccess Communications

Website Design and Content Development:
Cullbridge Marketing and Communications
Health Canada

Web Master:
Cullbridge Marketing and Communications

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