Our interactive workshops walk participants step-by-step through selected stages of planning and implementing a social marketing program including use of specific social marketing tools, while supporting them in planning out aspects of their own programs. At each step, participants briefly review related theory and guidance, view best-practice examples, and then apply the learning to their own situations and programs.
We can provide participants with both knowledge and practice in three key areas: (1) Identification and reduction of barriers to taking the desired actions, (2) use of proven tools of change, and (3) continuous program improvement, from pilot testing to program evaluations (even when funding is short term and funding priorities keep changing!)
We use a variety of teaching / learning approaches including: lectures, interactive large group discussions, small group discussions, role playing, and small group exercises for applying what is being learned to the planning of participants own programs.
Each workshop or talk is customized to meet your needs.We have introductory sessions that can run from as little as one hour, to in-depth interactive workshops that can span multiple days. We've been delivering these sessions for over a decade.
Participants will receive a copy of the Tools of Change workbook, co-authored by Jay Kassirer MBA and Doug McKenzie-Mohr PhD- the founder of community-based social marketing. They will also have access to personal coaching immediately afterwards and at a distance, to help them apply what they have learned and to reinforce and ensure proper use of the techniques. In addition, they will become familiar with the ongoing support tools provided by this website, which uses the same framework and terminology as the workshop.
Our talks and workshops complement and use the same conceptual framework found on this website, the Turning Point / CDCynergy materials, and the community-based social marketing books and workshops by Dr. Doug McKenzie Mohr. However, no prior social marketing knowledge or experience is required.
For further information about our face-to-face workshops and talks, or to book one, call (800) 262-0934 or e-mail firstname.lastname@example.org