Water

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March, 2009

For a great example of continuous program monitoring and improvement, check out the Water-Efficient Durham case study.

March, 2009

We are looking for good social marketing resources and case studfIes related to water. Please let us know if you are aware of any that are not laready posted on this site. .

 

Most Recent Water Efficiency Case Studies

Resource Conservation in Ashland, Oregon  Environment

The City of Ashland runs a range of conservation incentive programs aimed primarily at promoting energy efficiency but also encompassing water conservation, regional air quality, recycling and composting, and land-use planning. The programs are designed to increase citizens' awareness of and access to conservation measures for new construction and retrofit, including residential weatherization, replacement of toilets and showerheads, composting, incentives for builders, and land-use ordinances.

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BC21 PowerSmart  Environment

BC21 PowerSmart is a province wide project to conserve resources and create jobs. Residential energy efficiency audits are conducted, and incentives are offered to encourage residents to take steps to improve energy and water efficiency.

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Green$aver  Environment

Green$aver provides home energy efficiency assessments and retrofit services in metropolitan Toronto. These assessments are conducted using Canada's EnerGuide for Houses system, which rates the overall energy efficiency of houses, identifies priority areas for improvement, and measures post-retrofit energy savings. Green$aver charges its customers a fee for its services, and it is trying to become a self-sustaining business. Work-based marketing approaches are being piloted, to promote Green$avers services to employees of local partner organizations.

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Be Water Wise. It Makes Cents  Environment

To promote water efficiency and reduce water consumption, residents were offered home visits conducted by trained volunteers and the opportunity to obtain discounts on home water-saving devices.

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The Environment Network  EnvironmentHealth

This comprehensive program utilized several strategies including home visits, incentives and starter kits to induce households to reduce energy, water consumption, waste to landfill and pollution.

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Global Action Plan for the Earth (GAP)  Environment

As of 1996, over 8,000 households in 15 countries had participated in GAP's EcoTeam program which revolves around an easy-to-use workbook and peer support groups. The program focuses on waste reduction, water and energy efficiency, sustainable transportation, and other sustainable consumer habits.

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Peterborough Green-Up  Environment

Peterborough Green-Up is a non-profit community environmental organization that helps people become more resource efficient through a home visit service. A demonstration Ecology Park is also run, in conjunction with related workshops and clinics.

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The Residential Conservation Assistance Program (ReCAP)  Environment

The Residential Conservation Assistance Program ( ReCAP) provided a free home visit service to the residents of Oshawa, Ontario, aimed at helping householders reduce their use of energy and water and improve their 3Rs practices. Trained home advisors provided householders with one-on-one assistance to identify and undertake conservation and cost-saving opportunities. As of 1996 the program had been renamed Green CAP and householders were required to pay a fee for the home visits.

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WaterSmart  Environment

To reduce peak period water consumption and increase awareness of the need to conserve water, a program involving watering restrictions, bicycle patrols and student exercises was implemented in Kamloops, British Columbia.

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Better Buildings Partnership  EnvironmentHealth

Toronto's Better Buildings Partnership (BBP) involves comprehensive energy efficiency retrofits and building renewal initiatives for buildings in the public, non-profit and private sectors. Innovative financing strategies are implemented and energy and water technologies are bundled together with other building renewal measures to allow for project flexibility.

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Barrie Water Conservation Program  Environment

The City of Barrie, Ontario has deferred millions of dollars in waste water and water supply capital expenditures with its retrofit water conservation program. The City supplied subsidized ultra low flow toilets, showerheads and aerators to Barrie residents over a two-year period.

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Sustainable Okotoks, Alberta  Environment

Unprecedented steps have been taken by the Town of Okotoks, Alberta to ensure its long-term sustainability. The community has devised asustainable development plan that rests on four guiding principles: environmental stewardship, economic opportunity, social conscience and fiscal responsibility.

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In Concert with the Environment  Environment

In Concert With The Environment ( In Concert) is a customizable educational program developed by EcoGroup. It is sold to electric, natural gas, and water utilities in the U.S. who provide the program to local schools free of charge. In Concert teaches about careful use of resources, particularly energy and water use, providing a hands-on, real-life learning experience for students in grades 6-12, and their families.

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Water-Efficient Durham  Environment

The Regional Municipality of Durham targeted neighbourhoods with high summer peak water use, and convinced most residents to sign a written pledge to water their lawns in accordance with municipal guidelines. The program has consistently reduced peak water use in targeted neighborhoods by 30% at first, then leveling off at around 17% after a year. It cost $19 per household in 2004 and is considered to be 1/5 the cost of the alternative - which is to expand the water supply infrastructure.

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Water - Use It Wisely  Environment

Water Use It Wisely has become one of North Americas most widely implemented, branded water conservation programs, with over 350 private and public partners, including corporate sponsors such as Lowes and The Home Depot. It illustrates a wide range of promotional tactics and strong partnership development, and is available for use throughout North America.

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Most Recent Water Efficiency Resources

Household Guide to Water Efficiency  Environment

Municipalities and other agencies can bulk-purchase this Canadian householders' guide to water efficiency. Your agency's logo can be printed on the front cover and contact information and corporate identification for your agency's water efficiency program can be carried on the back cover.

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Économiser l'eau chez soi  Environment

Les municipalités et les autres agences peuvent acheter en grande quantité ce guide à sur l'économie des ressources en eau à l'intention des propriétaires canadiens. Vous pouvez faire imprimer le logo de votre agence sur la page couverture, et l'information sur la personne à contacter et l'identification de votre entreprise à l'endos du document.

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Practices for Sustainable Communities  Environment

This guidebook contains a range of best practices for overcoming barriers to water efficiency, sustainable landscaping and sustainable transportation through alternative development standards, alternative housing and xeriscaping. It also reviews a range of transportation demand management (TDM) and transportation system management (TSM) strategies, and includes a section on sustainable community indicators. A priced publication that can be ordered on line from Canada Mortgage and Housing Corporation (CMHC.)

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Fostering a SustainableFuture  Environment

Includes a guide to community-based social marketing, and sections with articles, brief case studies, graphic examples, and an archived listserv.

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Academy for Educational Development  EnvironmentHealth

Includes strategy documents, case studies and a classic social marketing primer by Bill Smith.

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