Transportation Resources
Around the world, professionals are working to reshape transportation systems and make them more sustainable. Technologies such as more efficient cars and cleaner fuels can help, but the reality is that we need to focus on changing individual behaviour in two key ways:
- increasing the use of non-driving travel modes like walking, cycling, public transit, carpooling and teleworking; and
- making individuals' car use more efficient including their decisions about what car to buy, when and where to drive their car, and how to operate and maintain it. More
WORKshift is a Calgary regional initiative to promote, educate and accelerate the adoption of telecommuting. WORKshift works with businesses to implement telework programs for their employees.
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This project demonstrates how a sustained transportation demand management program can have greater impact when coupled with infrastructure improvements. By investing £10M over a five-year period, three towns in England have decreased car use and increased sustainable modes of travel. This program was designated a Landmark case study in 2010.
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Here's a good illustration of how much and how quickly transportation habits can change through elementary school programs. Bear Creek is the recipient of the James L. Oberstar Safe Routes to School Award for 2008 awarded by the (U.S.) National Centre for Safe Routes to School, and was designated a Landmark case study by Tools of Change in 2009.
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How can municipal and regional governments best promote telework? This case study highlights the telework program that originated in the Washington DC area in 1996, and the state-wide program that was subsequently established in the Commonwealth of Virginia. The later offers cost reimbursement (up to $35,000 per business), free personal assistance, and promotional “Telework Days.” Both programs help overcome key policy and adoption barriers, and both have impressive impact data.
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Smart Commute is a multi-pronged commuter options program in the Greater Toronto, Oshawa and Hamilton Area (GTHA). Two levels of government (municipal and provincial) fund local delivery agents (Boards of Trade, Chambers of Commerce and NGOs).
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Green Communities Canada’s EcoDriver program promotes fuel-saving behaviours in three core areas: fuel-efficient driving, purchase of fuel-efficient vehicles, and driving less. Participants attend driver-to-driver-format workshops, indicate the specific changes in driving habits they will make and the number of people they will tell about what they learned, and attend special events such as tire clinics where they are given free pressure gauges and can learn to test their tire pressure. This program was designated a Tools of Change Landmark case study in 2011. A webinar on the program will be held in February 2011. About half a year later, this case study will be updated and the webinar recording, transcript and handouts will be posted.
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The “Bonus/Malus écologique,” or Feebate program, is a nation-wide initiative of the French government. It is intended to shift the car market by encouraging consumers and manufacturers to purchase and make vehicles that are more energy efficient. Bonuses, or rebates, are awarded for purchases of low-emission vehicles, and fees are charged for purchases of high-emission vehicles.
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The ‘Workplace Cycle Challenge’ is a three-week long intervention to encourage people to take up and continue cycling; encourage people who are already cycling to cycle more often; and encourage people to cycle to work.
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It has been said that one of the greatest untapped transportation resources is the empty seats in private automobiles. This case study illustrates how a unique casual carpooling program in Washington, D.C. fills those empty seats while meeting the needs of busy commuters and reducing road congestion. Slugging in D.C. was designated a Landmark case study by Tools of Change in 2009.
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This case study involves two boroughs in London England, and illustrates the use of integrated marketing. For each target audience, this approach integrates common messaging and synergistic interventions across multiple communication channels, including partners such as physicians, police, NGOs, and chambers of commerce, as well as home visits that provide personalized travel planning. The initiative also includes cycle training, car sharing clubs, workplace and school programs. This case study illustrates the application of traditional social marketing methods, including formative research, setting measurable objectives, audience segmentation and piloting (including a control community.)
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Edmonton’s LocalMotion project encouraged residents to drive less and consider other modes of transportation. LocalMotion used a combination of special community events, a challenge, and opportunities for hands-on experience of alternate modes of transportation. It promoted both flexible working hours and alternative modes of transportation such as walking, cycling, public transit, and carpooling. To further boost word-of-mouth communication and norm appeal, early adopters of ecoMobile practices were recruited to participate in program planning and promote it to their neighbors and to local policy makers. Designated a Landmark case study in 2011.
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Many prizes have been won by employees at Fondaction and the other institutions at Carrefour financier solidaire, for adopting sustainable transportation habits. Carrefour, based in Montreal, has approximately 130 employees. Carbopoint is one of the hallmarks of its sustainable transportation plan, launched in October 2007. Employees who use alternatives to driving alone when commuting accumulate points. These points, based on greenhouse gas reductions, are redeemed each year for gift certificates for outdoor gear, fair trade products or charitable donations. To make it easier to make these choices, employees are also offered a 50% discount on public transit passes, reserved garage parking for carpoolers and free bike tune-ups. This is a great model for businesses of all sizes.
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This case study picks up from our previous one on Green Communities Canada's national Active and Safe Routes to School Program. This program was designated a Landmark example by Tools of Change in 2009. This case study covers the launch of the "school travel planning" approach, and currently provides access to the transcript, video and handouts from the 2010 case study webinar. A full written case study will be added soon.
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In awe of that anwser! Really cool!
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The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. Following its pilot implementations by Greenest City, the program expanded to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005. More recent information is contained in a new case study.
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A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French).
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If you want to influence transportation choices, this planning guide is written for you. You may be working on a very small or large program. This guide has been designed to help you focus on practical first steps and explore additional social marketing considerations.
The guide's worksheets walk you through each step, provide quick access to the key questions to ask, and link to associated recommendations for further details.
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Includes a guide to community-based social marketing, and sections with articles, brief case studies, graphic examples, and an archived listserv.
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By Anthony Leiserowitz, PhD et al, Yale Project on Climate Change, based on a nationally representative survey of 2,164 American adults conducted by researchers at Yale and George Mason Universities in the fall of 2008.
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An assessment of the evidence for rebound effects and net economy-wide energy savings from improved (building and transportation) energy efficiency. Read More »
Six short reports summarize the key messages from the existing knowledge base on behaviour change and transportation.
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Provides access to a range of resources developed by Transport Canada for transportation practitioners and decision makers.
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The purpose of the Compendium is to provide sustainable transportation practitioners, and others in related fields, with an up-to-date listing of research and findings about the key attitudes, perceptions and misperceptions of Canadians towards targeted sustainable transportation actions. It does not include individual program results.
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Provides access to literature reviews and planning tools related to active living, nutrition, obesity
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Contains research reports supporting the development and delivery of the Victoria Australia TravelSmart program, including a good number on program evaluation methodology and on individualized marketing initiatives. Most of the papers date back to 2003 and 2004 yet remain quite relevant today. TravelSmart in Victoria has since shifted from an individualised marketing to a travel planning approach.
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This site is a clearinghouse for information on active transportation resources and programs (including tools, training and outreach) and research. It incorporates a family of three additional sites, namely the PBIC Image Library (www.pedbikeimages.org) with a searchable collection of over 3,000 categorized images, and walkinginfo.org (www.walkinginfo.org) and bicyclinginfo.org (www.bicyclinginfo.org) with comprehensive news, information, tools and resources on walking and cycling.
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Promoting and Sustaining Consumer Demand for Highly Fuel Efficient Automobiles. Canadian consumer segmentation, barrier analysis and strategy suggestions regarding the purchase of highly efficient vehicles. Download PDF
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The resources section on this site contains survey and program evaluation resources, as well as approaches for overcoming barriers relating to walking, cycling, telework and the use of public transit.
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The VTPI Online TDM Encyclopedia is a free, unique and comprehensive resource for identifying and evaluating innovative solutions to transportation problems. It contains more than 80 chapters, 1,000 pages and hundred of links.
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This is the place to go for information and tools related to idling prevention programs. You'll find research, tools and findings, prepared articles, and ready-to-use graphics. A site newsletter provides news, a variety of graphics, presentations and other ideas for your idle-free campaign.
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