Transportation Resources

Around the world, professionals are working to reshape transportation systems and make them more sustainable. Technologies such as more efficient cars and cleaner fuels can help, but the reality is that we need to focus on changing individual behaviour in two key ways:

  • increasing the use of non-driving travel modes like walking, cycling, public transit, carpooling and teleworking; and
  • making individuals' car use more efficient including their decisions about what car to buy, when and where to drive their car, and how to operate and maintain it.  More

Latest News

April 2, 2019 Two New Video Summaries, Full-Length Case Studies. Nominations Due June 3, 2019

Ready for an inspiration break? Need to convince or inspire a room-full of decision-makers? Each of our our new case study videos summarizes a recently designated Landmark case study in under five minutes ... short enough for a break or to show to others at Board, Council and other planning meetings. Our new format features more video-recorded sections of the programs-in-action and of the program managers sharing their perspectives. The full-length written case studies are also now available for these two programs: Capitol Hill In Motion and Chicago's GO Programs, both designated in 2017.

We are now soliciting nominations for 2019. If you have been working on or have seen a particularly effective or innovative approach for changing energy or transportation behaviours, please consider nominating yourself or them (June 3 deadline)
November 1, 2018 Brisbane's Active Schools Travel Program Designated Landmark; Two More Case Studies
Brisbane's Active Schools Travel Program has just been designated a Landmark Case Study. Landmark designation recognizes programs and social marketing approaches considered to be among the most successful in North America and world-wide. See the full list.  In addition, we've just posted a transit promotion pilot program case study. View the case studies using the left hand column below.
October 25, 2018 Two New Case Studies, Three New Resources
We've posted the full-length case study for last year's Landmark designates: Capitol Hill In Motion and Chicago's Go Program. In addition, the five minute summary videos for each of these case studies are almost ready for posting. In the last year we've also added or updated three topic resources. View the case studies using the left hand column below, and theresources using the right hand column below.


Most Recent Transportation Case Studies

Landmark Case Study Chicago’s Go Program  EnvironmentHealth

Chicago’s Go Program is an Individualized Marketing program that helps residents walk, bike, ride transit, and use bike share more frequently, while driving alone less often. Compared with past Individualized Marketing efforts in other cities, the Go Programs have pushed the envelope of inclusive, accessible programming that serves a very broad range of Chicago neighborhoods - and the very high participation rates and positive post-program stakeholder input show that this effort paid off. Because of these successes, the Go Program can serve as a model for other communities looking to integrate equity and diversity in Transportation Demand Management programs. On average, 65% of post-program survey respondents report increased walking, biking, or transit usage because of the program. The program’s behavior-changing results led the City of Chicago to designate funding for additional neighborhoods in the future. Designated in 2017. 

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Landmark Case Study Capitol Hill In Motion  EnvironmentHealth

Capitol Hill In Motion is a recent evolution of the individualized marketing approach used by King County, Washington State, USA. It illustrates how to further engage communities where most trips are already not drive-alone. With remarkably high signup rates, this campaign also delivered a solid 16% average reduction in drive-alone trips (surpassing the campaign goal and King County’s overall goal of a 10% reduction).  Designated in 2017. 

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Landmark Case Study Brisbane's Active Schools Travel Program  EnvironmentHealthSafety

Showing a long-term commitment to travel behaviour change, Brisbane (Australia) City Council’s Active Schools Travel program was established in 2004 and by 2018 over 157 primary schools had participated in the program. Initially developed as a road safety program, it has evolved into an active travel program to ensure there a balanced approach to reducing traffic congestion and increasing physical activity levels. It now offers weekly active travel days, special events, maps, bike and scooter skills training and public transport orientation classes for students. There are competitions and rewards to incentivise individuals, classes and whole school populations, and opportunities to identify necessary infrastructure improvements. On average, the progam has achieved a 23% increase in active travel (mostly walking trips), corresponding to a 23% reduction in car trips. Designated a Landmark Case Study in 2018. 

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Columbus Ohio’s C-Pass Transit Pilot  Environment

The C-pass pilot program aims to alleviate the growing demand for parking in the downtown area by providing unlimited use of transit to employees working within downtown at no cost to themselves. The pilot provided transit passes to employees of five downtown employers during 2015-2016. The data from this pilot program was then analyzed and stakeholders within the SID decided to fund full scale implementation of this program to all 45,000 eligible workers working in the downtown area. This full scale implementation was branded Downtown C-pass,  began operating on June 1st, 2018, and will stay in place until December 31st, 2020. At that point the program will be analyzed again and further funding decisions will be made.

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TransLink’s Smart Card  Environment

British Columbia’s TransLink introduced Compass, a travel pass payment system that replaced 150 different tickets and passes. To ensure positive adoption, TransLink brought customers through a series of messaging that generated awareness, created broad comprehension around Compass benefits and features, and educated customers on proper card use behaviour. It achieved a 95% adoption rate within months of closing the gates, and transit ridership increased 4-6% per year following introduction

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Denver’s Schoolpool  EnvironmentHealth

Schoolpool is a dynamic program that gets students to and from school in a safer, more social and environmentally sustainable fashion,using carpools, transit and finding buddies for walking and cycling. Parents and guardians can locate nearby families or search for them along their child’s route to school. The program serves 150 campuses in the Denver region, and more than 19,000 families. 

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Macon Connects  EnvironmentHealth

A temporary network of cycling lanes convinced the community of Macon GA to create permanent protected lanes. One-block sections of street that had previously been made more bike-friendly had not been used much and there was concern that not enough people would actually cycle. The pilot created the largest pop-up bike lane network in the world and tested five alternative kinds of bike infrastructure, from sharrows (painted stripes) to more buffered lanes and protected cycle racks with bollards.

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Landmark Case Study Playa Vista Ability2Change  EnvironmentHealth

Playa Vista's Ability2Change program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal, with different initiatives for different people. In just seven months it yielded a 4.9% decrease in peak time drive alone mode share across the entire community (a decrease of 3.5 percentage points from 71.4% to 67.9%), with corresponding increases in carpool, cycling and transit trips. 

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Landmark Case Study King County In Motion  EnvironmentHealth

In Motion participants pledge to shift two drive-alone trips per week to transit, ridesharing, biking or walking. The program uses motivational interviewing, commitments, rewards, engaging materials and norm appeals tailored to each target community. It has been called into action during or in anticipation of major construction, transit restructures or new transit service such as light rail or bus rapid transit. Since creating In Motion in 2004, King County Metro Transit has applied a growing toolkit of community-based social marketing techniques to persuade about 23,000 Seattle-area travelers to drive less. Designated a Landmark case study in 2015. Access the 4.5 minute You Tube video summary using the link near the bottom of the left hand taupe-colored column.

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Landmark Case Study Bikeability Safety Training in the UK  EnvironmentHealthSafety

This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainings. Designated a Landmark case study in 2016.

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Alameda County’s Community Commutes Day  Environment

Community Commutes Day used game-based competition, community based social marketing techniques, crowd-sourced graphic design to save costs, and peer-to-peer information sharing via trained “Clean Commute Champions” to get employees to adopt cleaner commute options.

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Girl Scouts GLEE Program  Environment

The Girls Learning Energy and Environment Program (GLEE) was designed to reduce home energy consumption as well as energy use related to food and transportation, among targeted Junior Girls Scouts (ages 9-10) and their families. It was developed and rigorously evaluated over six years with funding from the U.S. Department of Energy ARPA-e program.

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Alameda’s Green Purchasing Program  Environment

This innovative green purchasing program engaged hundreds of event planners and over 18,000 event participants to build a new county culture of sustainable and healthy gatherings in Alameda County, California. In only six weeks, its promotion competition enrolled 192 events and meetings, reaching over 9,200 attendees with model green & healthy practices.

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Citi Bike - NYC Bikeshare  EnvironmentHealth

New York City’s Citi Bike is the largest bike share program in North America, and a key element in the city’s transportation network, providing a last mile solution. A similar approach is replicable in the downtown cores of other major cities where taxies, buses and individual cars all intertwine together.

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CommuteSM  EnvironmentHealth

CommuteSM is Santa Monica’s Transportation Management Association, formed pro bono in 2012 by RideAmigos. In collaboration with the City of Santa Monica, CommuteSM launched Santa Monica’s first-ever Commuter Challenge in 2015 (April 1 to September 1). This challenge encouraged residents and employees in Santa Monica to bike, carpool/vanpool, ride transit, or walk to work, instead of driving alone.

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Most Recent Transportation Resources

Effectiveness of physical activity promoting technology-based distance interventions compared to usual care. Systematic review, meta-analysis and meta-regression  EnvironmentHealth

Technology-based delivery of interventions seems to be more effective than usual care in promoting physical activity, particularly in the interventions targeting health care patients. Read More »

Evaluation Issues and Systematic Review: Active Transportation  EnvironmentHealth

A systematic review published in 2011 found large heterogeneity in the effectiveness of interventions in increasing AST and highlighted several limitations of previous research. This study provides a comprehensive update of that review. Interventions may increase AST among children; however, there was substantial heterogeneity across studies and quality of evidence remains low. Future studies should include longer follow-ups, use standardized outcome measures (to allow for meta-analyses), and examine potential moderators and mediators of travel behavior change to help refine current interventions.

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Online TDM Encylopedia  Environment

The VTPI Online TDM Encyclopedia is a free, unique and comprehensive resource for identifying and evaluating innovative solutions to transportation problems. It contains more than 80 chapters, 1,000 pages and hundred of links.

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Longer-Lasting Actions and Responses to Extreme Events Can Have Great Impact  Environment

This paper links climate science and behavioural science, estimates the potential impact of behavioural programs, and predicts the three types of behavioural programs with the largest impact.

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The impact of comics vs photographs on knowledge, attitude and behavioural intentions  EnvironmentHealthSafety

This study compares two modes of visually presenting information  – one using photographs and the other using cartoons – on audience’s knowledge, attitudes and behavioural intentions.

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Medical Society Consortium on Climate and Health  EnvironmentHealth

The Medical Society Consortium on Climate and Health publishes highly credible reports documenting the impacts of climate change on health.

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Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption  Environment

Why are men less likely than women to embrace environmentally friendly products and behaviors? Building on prior findings that men tend to be more concerned than women with gender-identity maintenance, this article argues that this green-feminine stereotype may motivate men to avoid green behaviors in order to preserve a macho image. It also shows that men's inhibitions about engaging in green behavior can be mitigated through masculine affirmation and masculine branding.

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Changing Transportation Behaviours: A Social Marketing Planning Guide  EnvironmentHealth

If you want to influence transportation choices, this planning guide is written for you. You may be working on a very small or large program. This guide has been designed to help you focus on practical first steps and explore additional social marketing considerations. The guide's worksheets walk you through each step, provide quick access to the key questions to ask, and link to associated recommendations for further details.

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Engaging Teachers to Communicate Scientific Consensus on Climate Change and Other Topics  EnvironmentHealthSafety

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also apply to new understandings in many topic areas.

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Danish Cycling Barriers and Benefits Research  EnvironmentHealth

This Danish barriers and benefits report is available in English. It summraizes the research findings and recommendations based on the research.

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Individuals who walk at a brisk or fast pace are more likely to have a lower weight when compared to individuals doing other activities  EnvironmentHealth

Peer reviewed study finds that individuals who walk at a brisk or fast pace are more likely to have a lower weight when compared to individuals doing other activities.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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Program Evaluation Methods; Measurement and Attribution of Program Results  EnvironmentHealthSafety

A good, detailed, freely accessible overview of program evaluation and attribution methods.

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Barrier and Motivator Research for Walking  EnvironmentHealthSafety

Canada Walks reports on a survey of 1,000 Canadians, conducted in partnership with the Canadian Automobile Association.

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Global Status Report on Road Safety  EnvironmentSafety

This report provides a snapshot of the road safety situation globally, highlighting the gaps and the measures needed to best drive progress. Read More »

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