Most Recent Transportation Case Studies

Walking the Talk?  

In the City of Ottawa, EnviroCentre developed and implemented community-based social marketing (CBSM) techniques designed to reduce greenhouse gas emissions through transportation demand management (TDM) initiatives linked to Green Home Visits (GHVs). By combining social marketing with community-based credibility and capacity, and by building partnerships with other stakeholders in the community, EnviroCentre demonstrated how cost-effective techniques can help people overcome barriers to changing their transportation habits.

U-PASS: University of Washington's Transportation Management Program  

U-PASS is a comprehensive, flexible program designed to encourage University of Washington students, staff and faculty to use alternative modes of transportation and thereby reduce the volume of traffic in Seattless University District The program provides many inexpensive commuting options and incentives to program participants, including: increased and subsidized transit service, shuttle service, carpools, vanpools, ridematch services, bicycle incentives, reimbursed rides home, daily flex permits, and merchant discounts.

Green Communites Active and Safe Routes to School  

The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. Following its pilot implementations by Greenest City, the program expanded to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005.

Auto$mart Program for Canada's Novice Drivers  

The Auto$mart Student Driver Education Program provides driving educators across Canada with a classroom kit that helps them teach student drivers how to drive more safely while saving money and protecting the environment. The kit includes a video, an interactive CD-ROM and driver instructor materials. The course materials explain how informed decisions regarding car purchases (e.g., what type and model), operating habits (e.g., following posted speed limits), and maintenance (e.g., regular tune-ups) can improve fuel economy while reducing greenhouse gas emissions.

off ramp  

Off ramp is an out-of-class initiative that encourages secondary school students to walk, cycle or take transit to school more often, thereby reducing car use. It increases awareness of transportation and climate change issues, provides incentives, and reduces barriers to transportation alternatives. In short, it improves the availability and popularity of sustainable transportation within the schools and their communities. Its student handbook is available at a nominal cost.

Marley Station Mall  

This pilot used simple signs to promote health and weight control by encouraging the use of stairs instead of escalators.

Improving Employee Transportation: The Cambie Corridor Consortium  

The Cambie Corridor Consortium (CCC) was the first transportation management association (TMA) established in Canada. A TMA is an alliance of business, government, and other groups that aims to reduce traffic in a particular area by pooling resources and expertise. Cambie's aim is to reduce the number of single occupancy vehicles commuting to the Cambie/Broadway area of Vancouver and improve air quality by providing alternative transportation solutions and information. Approximately 25,000 employees are represented through CCC's 21 members.

Go Boulder  

To promote a shift from single-occupant vehicle use to more sustainable modes of transportation, the City of Boulder uses several synergistic approaches. It offers transit passes to entire workplaces, schools and neighbourhoods, with guaranteed rides home for workplace pass holders needing to stay late at work or in case of an emergency. The city has continually improved its physical system to be more supportive of alternative transportation methods, with high-profile monthly reminders and opportunities to try these alternative methods.

Turn it Off  

Turn it Off is a community-based initiative to encourage individuals to avoid idling their vehicles while waiting at such places as school pick-up areas and transit Kiss and Ride parking lots. Replicability: high.

Seattle Neighborhoods In Motion  

Seattle's In Motion program uses tantalizing neighborhood prompts followed by direct outreach to engage residents in learning about and trying travel options. King County Metro (KCM) has completed demonstrations in three neighborhoods, and additional demonstrations are now being conducted by several partner cities. Based on the Individualized Marketing apparoach, it was designed for easy replication, and a program how-to guide is currently being prepared to facilitate implementation by others.

Spare the Air  

When air pollution concentrations approach unhealthy levels, people living and working within the San Francisco Bay Area are notified, and encouraged to avoid activities that pollute the air. Partnerships with local businesses and public agencies allow the program to target commuters at work, and offer information, incentives and services to help them choose less polluting alternatives.

Vancouver's Employee Trip Reduction Program  

The Greater Vancouver Regional District's (GVRD's) Employee Trip Reduction Program took an integrated, multi-modal approach. By supporting the use of all modes of alternative transportation, a higher rate of employee buy-in could be obtained. This case study also shows how a municipality first developed a program for its own employees and then used it as a model for other employers. Even though GVRD has more resources to draw on than many other municipalities, the program's elements can be replicated by any community.

HEADSTART  

Hampshire County's Transport Awareness Initiative (HEADSTART) encourages more sensible use of cars in order to reduce road traffic and environmental pollution, protect human health and minimize future infrastructure cost. Based on the notion of public participation and community mobilization, the program developed and implemented a discussion workshop to help explore various transport issues, directly involve the community in the policy-making process, and engage the citizens in supporting the resulting policies. Volunteers were trained to lead the workshop, supported by a CD-ROM technology and a how-to manual that is available for use by other interested groups or organizations.

Do Your Share for Cleaner Air  

The region of Greater Cincinnati has implemented an episode day program to deal with the problem of smog and air quality. When the smog levels are particularly high, citizens are notified and encouraged to change their behaviours to less polluting ones. The focus is primarily on commuting, but includes other polluting activities as well. The campaign is known as Do your share for cleaner air.

Århus Bike Bus'ters  

Over a one-year period more than 150 people in the City of Århus, Denmark were actively encouraged to use bicycles or public transit for their daily commute. One of the goals of Bike Busters was to assess the extent to which motorists would switch to sustainable means of transportation.

MORE »