Transportation Resources

Around the world, professionals are working to reshape transportation systems and make them more sustainable. Technologies such as more efficient cars and cleaner fuels can help, but the reality is that we need to focus on changing individual behaviour in two key ways:

  • increasing the use of non-driving travel modes like walking, cycling, public transit, carpooling and teleworking; and
  • making individuals' car use more efficient including their decisions about what car to buy, when and where to drive their car, and how to operate and maintain it.  More
 

Latest News

April 13, 2018 New Case Studies
We've posted three new case studies (TransLink's Smart Card, Denver's Schoolpool and Macon Connects), and the full case study (with handouts) for Playa Vista's Ability2Change program. In addition, we've added short summaries of two new Landmark case studies: Capitol Hill In Motion and Chicago's Go Program. Landmark designation recognizes programs and social marketing approaches considered to be among the most successful in North America and world-wide. See the full list.
October 23, 2017 New 5-Minute Videos, Case Studies and Other Resources
Missed the webinar? Got five minutes? We have a video for you. We are testing out how useful it is to produce short You Tube videos. Each video will summarize one Landmark case study in under five minutes ... short enough to show to others at Board, Council and other planning meetings. The first transportation video covers King County in Motion, which was awarded our Landmark designation in 2015. While this videos is based entirely on the slide show delivered during the case study webinar, future videos will focus more on live video. Based on the reception to and use of these videos, we will decide if we will produce more. We've also recently added or updated five transportation-related case studies and seven other new resources to this topic area. You can see the case studies in the left hand column below and the resources in the right hand column below. Let us know what you think.
 

Most Recent Transportation Case Studies

TransLink’s Smart Card  Environment

British Columbia’s TransLink introduced Compass, a travel pass payment system that replaced 150 different tickets and passes. To ensure positive adoption, TransLink brought customers through a series of messaging that generated awareness, created broad comprehension around Compass benefits and features, and educated customers on proper card use behaviour. It achieved a 95% adoption rate within months of closing the gates, and transit ridership increased 4-6% per year following introduction

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Denver’s Schoolpool  EnvironmentHealth

Schoolpool is a dynamic program that gets students to and from school in a safer, more social and environmentally sustainable fashion,using carpools, transit and finding buddies for walking and cycling. Parents and guardians can locate nearby families or search for them along their child’s route to school. The program serves 150 campuses in the Denver region, and more than 19,000 families. 

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Macon Connects  EnvironmentHealth

A temporary network of cycling lanes convinced the community of Macon GA to create permanent protected lanes. One-block sections of street that had previously been made more bike-friendly had not been used much and there was concern that not enough people would actually cycle. The pilot created the largest pop-up bike lane network in the world and tested five alternative kinds of bike infrastructure, from sharrows (painted stripes) to more buffered lanes and protected cycle racks with bollards.

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Landmark Case Study Playa Vista Ability2Change  EnvironmentHealth

Playa Vista's Ability2Change program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal, with different initiatives for different people. In just seven months it yielded a 4.9% decrease in peak time drive alone mode share across the entire community (a decrease of 3.5 percentage points from 71.4% to 67.9%), with corresponding increases in carpool, cycling and transit trips. 

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Chicago’s Go Program  EnvironmentHealth

Chicago’s Go Program is an Individualized Marketing program that helps residents walk, bike, ride transit, and share bikes more frequently, while driving alone less often. Participants have access to free personal support, group activities, and personalized Go Kits full of walking, biking, transit, and bike share information. Local outreach ambassadors help people explore their travel options by engaging residents in dialogue and fostering community partnerships. The program also organizes and leads group events where staff and ambassadors answer questions and provide personal support to help reduce barriers to accessing transportation options. Each program has continued on afterwards as a community-based initiative, independent of the original grant funding. This case study was designated in 2017 and is currently under development.

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Capitol Hill In Motion  EnvironmentHealth

Capitol Hill In Motion is a recent evolution of the individualized marketing approach used by King County, Washington State, USA. It illustrates how to further engage communities where most trips are already not drive-alone. With remarkably high signup rates, this campaign also delivered a solid 16% average reduction in drive-alone trips (surpassing the campaign goal and King County’s overall goal of a 10% reduction). This case study was designated in 2017 and is currently under development.

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Landmark Case Study King County In Motion  EnvironmentHealth

In Motion participants pledge to shift two drive-alone trips per week to transit, ridesharing, biking or walking. The program uses motivational interviewing, commitments, rewards, engaging materials and norm appeals tailored to each target community. It has been called into action during or in anticipation of major construction, transit restructures or new transit service such as light rail or bus rapid transit. Since creating In Motion in 2004, King County Metro Transit has applied a growing toolkit of community-based social marketing techniques to persuade about 23,000 Seattle-area travelers to drive less. Designated a Landmark case study in 2015. A 4.5 minute You Tube video summary is available.

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Landmark Case Study Bikeability Safety Training in the UK  EnvironmentHealthSafety

This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainings. Designated a Landmark case study in 2016.

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Alameda County’s Community Commutes Day  Environment

Community Commutes Day used game-based competition, community based social marketing techniques, crowd-sourced graphic design to save costs, and peer-to-peer information sharing via trained “Clean Commute Champions” to get employees to adopt cleaner commute options.

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Girl Scouts GLEE Program  Environment

The Girls Learning Energy and Environment Program (GLEE) was designed to reduce home energy consumption as well as energy use related to food and transportation, among targeted Junior Girls Scouts (ages 9-10) and their families. It was developed and rigorously evaluated over six years with funding from the U.S. Department of Energy ARPA-e program.

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Alameda’s Green Purchasing Program  Environment

This innovative green purchasing program engaged hundreds of event planners and over 18,000 event participants to build a new county culture of sustainable and healthy gatherings in Alameda County, California. In only six weeks, its promotion competition enrolled 192 events and meetings, reaching over 9,200 attendees with model green & healthy practices.

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Citi Bike - NYC Bikeshare  EnvironmentHealth

New York City’s Citi Bike is the largest bike share program in North America, and a key element in the city’s transportation network, providing a last mile solution. A similar approach is replicable in the downtown cores of other major cities where taxies, buses and individual cars all intertwine together.

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CommuteSM  EnvironmentHealth

CommuteSM is Santa Monica’s Transportation Management Association, formed pro bono in 2012 by RideAmigos. In collaboration with the City of Santa Monica, CommuteSM launched Santa Monica’s first-ever Commuter Challenge in 2015 (April 1 to September 1). This challenge encouraged residents and employees in Santa Monica to bike, carpool/vanpool, ride transit, or walk to work, instead of driving alone.

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Landmark Case Study BIXI Bicycle Sharing  EnvironmentHealth

BIXI Montreal is a great example of how to make  urban cycling a more practical and attractive transportation option. BIXI makes it convenient for commuters to cycle rather than drive, especially for frequent, short trips. The system was specifically developed to augment Montreal’s existing transit system and between 2009 and 2013 Montrealers made more than 13 million trips with BIXI. It is a turn-key service that is inexpensive and replicable across many countries and cultures. In addition, by making cycling more chic and attractive, BIXI has had a major impact on cycling in North America. Revised in September 2015.

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Landmark Case Study Bicycle Friendly Communities Program  EnvironmentHealthSafety

The Bicycle Friendly Communities (BFC) program provides municipalities with advice and feedback, goal setting assistance, training programs and recognition awards to create more bike-friendly communities. It is a results-oriented program designed to encourage municipal decision makers to consider how their existing cycling programs complement one another and how they can be improved. Detailed feedback from transportation professionals and community stakeholders gives communities an accurate measure of where they are and a detailed roadmap to the future.

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Most Recent Transportation Resources

Longer-Lasting Actions and Responses to Extreme Events Can Have Great Impact  Environment

This paper links climate science and behavioural science, estimates the potential impact of behavioural programs, and predicts the three types of behavioural programs with the largest impact.

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The impact of comics vs photographs on knowledge, attitude and behavioural intentions  EnvironmentHealthSafety

This study compares two modes of visually presenting information  – one using photographs and the other using cartoons – on audience’s knowledge, attitudes and behavioural intentions.

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Medical Society Consortium on Climate and Health  EnvironmentHealth

The Medical Society Consortium on Climate and Health publishes highly credible reports documenting the impacts of climate change on health.

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Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption  Environment

Why are men less likely than women to embrace environmentally friendly products and behaviors? Building on prior findings that men tend to be more concerned than women with gender-identity maintenance, this article argues that this green-feminine stereotype may motivate men to avoid green behaviors in order to preserve a macho image. It also shows that men's inhibitions about engaging in green behavior can be mitigated through masculine affirmation and masculine branding.

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Changing Transportation Behaviours: A Social Marketing Planning Guide  EnvironmentHealth

If you want to influence transportation choices, this planning guide is written for you. You may be working on a very small or large program. This guide has been designed to help you focus on practical first steps and explore additional social marketing considerations. The guide's worksheets walk you through each step, provide quick access to the key questions to ask, and link to associated recommendations for further details.

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Engaging Teachers to Communicate Scientific Consensus on Climate Change and Other Topics  EnvironmentHealthSafety

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also apply to new understandings in many topic areas.

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Danish Cycling Barriers and Benefits Research  EnvironmentHealth

This Danish barriers and benefits report is available in English. It summraizes the research findings and recommendations based on the research.

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Individuals who walk at a brisk or fast pace are more likely to have a lower weight when compared to individuals doing other activities  EnvironmentHealth

Peer reviewed study finds that individuals who walk at a brisk or fast pace are more likely to have a lower weight when compared to individuals doing other activities.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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Program Evaluation Methods; Measurement and Attribution of Program Results  EnvironmentHealthSafety

A good, detailed, freely accessible overview of program evaluation and attribution methods.

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Barrier and Motivator Research for Walking  EnvironmentHealthSafety

Canada Walks reports on a survey of 1,000 Canadians, conducted in partnership with the Canadian Automobile Association.

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Global Status Report on Road Safety  EnvironmentSafety

This report provides a snapshot of the road safety situation globally, highlighting the gaps and the measures needed to best drive progress. Read More »

Active Living for People with a Disability  EnvironmentHealth

This resource contains guidance on creating accessible and inclusive recreation and sport opportunities for those with disabilities.

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The Global Bikeshare Boom (A History of Bikesharing)  EnvironmentHealth

Does it feel like suddenly, bike-share programs are everywhere? The seemingly simple concept has indeed swept across the globe in a matter of just a few years. This is the story of just how quickly a great idea can spread when combined with the right technology?and a few fateful bumps along the way.

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Why Cyclists Form Stronger Commuting Habits Than Drivers  EnvironmentHealth

New evidence claiming to be the first of its kind suggests that people who walk or ride a bike to work also become behaviorally attached to their travel type?and may even form stronger habits than drivers do.

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