Pollution Prevention Resources

This new section of the site provides quick access to case studies and helpful on-line social marketing resources for those who encourage behaviours that lead to cleaner air. We welcome suggestions for additional case studies and resources.

 

Latest News

September 13, 2010

We have added three new pollution prevention resources over the past year. Let us know what you think.

 

Most Recent Pollution Prevention Resources Case Studies

Calgary’s Workshift  Environment

WORKshift is a Calgary regional initiative to promote, educate and accelerate the adoption of telecommuting. WORKshift works with businesses to implement telework programs for their employees.

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Green Communities Canada’s Home Energy Retrofit Incentive and Home Visit Program  Environment

Making the housing stock more energy-efficient provides persistent and ongoing returns. However efforts to do so often run into obstacles that diminish program impacts. This program illustrates how to overcome many of these barriers, and how ongoing monitoring and evaluation can lead to program improvements over time. It’s also a great illustration of combining home visits with incentives for doing desired behaviours.

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Landmark Case Study GCC EcoDriver Program  Environment

Green Communities Canada’s EcoDriver program promotes fuel-saving behaviours in three core areas: fuel-efficient driving, purchase of fuel-efficient vehicles, and driving less. Participants attend driver-to-driver-format workshops, indicate the specific changes in driving habits they will make and the number of people they will tell about what they learned, and attend special events such as tire clinics where they are given free pressure gauges and can learn to test their tire pressure.  This program was designated a Tools of Change Landmark case study in 2011. A webinar on the program will be held in February 2011. About half a year later, this case study will be updated and the webinar recording, transcript and handouts will be posted. 

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Landmark Case Study ClimateSmart Home Service, Queensland, Australia  Environment

This case study is in the process of being posted

Once a resident signs up for Queensland’s ClimateSmart Home Service, a licensed electrician visits the home, installs a variety of energy-efficiency products, conducts an energy audit, provides recommendations, and leaves behind materials and prompts. The information collected is then used to create a customized plan that is sent to the homeowner six weeks after the visit, with different audience segments receiving different messaging. A voluntary personal energy challenge, wireless power monitors and on-line portal help motivate and empower participants. By the end of 2012, it is expected that 430,000 households will have taken up the service (24% of all Queensland homes) and will have reduced electricity usage by more than 795 million kWh/year and greenhouse gas emissions by 4.7 million tonnes over the life of the installed products. Households that have had the service so far are estimated to have reduced electricity use by 3.72kWh/day with total savings of 1,395kWh/year over the life of the installed products. Designated a Landmark case study in 2011.

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Save The Crabs - Then Eat 'Em  Environment

To reduce nutrient pollution flowing into the Chesapeake Bay, this media-based campaign convinced area residents to fertilize their lawns in the fall rather than spring. For those hiring lawn services, it promoted partner lawn services that were Bay-friendly. The 2004 campaign was framed not as an environmental appeal, but as a way to ensure the continued availability of Chesapeake Bay seafood. It was followed in May 2011 with legislation that limits both the content and the application of fertilizer for urban and suburban lawns.

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Switch Out Mercury Recovery Program  EnvironmentHealth

The Switch Out program draws on the voluntary assistance of Canadian automotive recyclers to remove light switches containing mercury from end-of-life vehicles. Initiated by the Clean Air Foundation (CAF) in June 2001, Switch Out has significantly reduced the impact of mercury disposal into the environment.

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Quebec's Coalition for Alternatives to Pesticides  EnvironmentHealth

The Coalition for Alternatives to Pesticides (CAP) brought about a quick change in thinking regarding pesticides, and engaged citizens and other organizations to organize their own pesticide reduction efforts, with their Pesticide Free Naturally campaign in the province of Quebec, Canada. Their program used action kits with lawn signs, community workshops and events, low-cost memberships and mass media. A survey included with the action kits (self reported) indicated changes in pesticide use as well. This campaign built on the one originally developed by the Green Communities Association.

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Reducing Pesticide Use in Hudson, St. Lazare, and Notre Dame de L'Ile Perrot  EnvironmentHealth

A combination of by-laws with escalating fines and home visits has enabled a number of small towns in Quebec, Canada to reduce the cosmetic use of pesticides on residential properties by 80 to 90%.

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Fork It Over!  EnvironmentHealth

Fork it Over! is a peer-to-peer initiative that helps food businesses in Portland Oregon to donate surplus prepared, perishable foods that have not been served, by showing that it is safe, simple and the right thing to do. It recruits food businesses to make written, public commitments to donate food regularly, reinforces and publicizes those commitments, and prompts action at the moment when donations are available. It also leverages partnership support from key industry leaders and associations to reinforce the social and cultural value of food donation, and provides regular reinforcement for participating through free advertising.

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Manitoba Heavy Construction Association's Safety, Health and Environment Program  EnvironmentHealthSafety

Manitoba heavy construction companies are more eager than ever to learn safety, health and environment skills since the industry's trade association launched a revamped, user-friendly new support program. Organizers of the Manitoba Heavy Construction Associations Safety, Health Environment Program (SHEP) hope this interest will lead to fewer worker injuries and environmental accidents. Write-up funding provided by Environment Canada's National Office of Pollution Prevention.

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Waterloo's Plant Health Care Program  EnvironmentHealth

The City of Waterloo has dramatically decreased its use of pesticides on municipally owned land through practices that promote healthy, vigorous turf and soil. The city's Plant Health Care Program (PHCP), first conceived of more than 20 years ago, has over time become Waterloo's preferred method of turf care. Funding for this write-up was provided by Environment Canada's National Office of Pollution Prevention.

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Bert the Salmon: Promoting Natural Lawn Care in the Seattle Area  EnvironmentHealth

An extremely successful, media-based public relations campaign has convinced hundreds of thousands of Seattle-area homeowners to turn their backs on many environmentally harmful lawn care practices and embrace elements of natural lawn care. The campaign also uses a habit change kit that includes a lawn sign.

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Calgary Commuter Challenge  EnvironmentHealth

The Calgary Commuter Challenge is an annual, weeklong event designed to encourage commuters to use cleaner and healthier forms of transportation. Participating organizations compete with each other for the highest rates of employee participation. The city of Calgary also competes against other Canadian cities in the nation-wide Commuter Challenge.

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Promoting Sustainable Agriculture in Panama  EnvironmentHealth

This case study describes the experiences of a Canadian woman working as a project leader promoting sustainable agriculture in a rural village in Panama. It provides some tips on improving the success of programs aimed at promoting sustainable agriculture, with a focus on building partnerships and achieving buy-in.

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Turn it Off  EnvironmentHealth

Turn it Off is a community-based initiative to encourage individuals to avoid idling their vehicles while waiting at such places as school pick-up areas and transit Kiss and Ride parking lots. Replicability: high.

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Most Recent Pollution Prevention Resources Resources

Marketing Public Programs  EnvironmentHealthSafety

Contains numerous brief program descriptions and links related to a range of topics including: children, drinking, drugs, environment (air, conservation, energy, waste, water), food, health (baby, blood and organ donation, disease, fitness, HIV & AIDS, medications and vaccines, mental health, pregnancy, prevention, sex, smoking, sunscreen) and safety (auto, crime, fires, guns, home, infants, recreation, seat belts, violence)

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Zero Waste Palo Alto  Environment

The City of Palo Alto has created cart corral signs, posters, signs, static window clings, reminder kit, etc. for our reusable bag campaign. The theme is the lonely bag that wants to be taken shopping. It would like to share the art with anyone (non-commercial)that wants to use it. Your graphic designer can just switch out their logo and contact info for yours.

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Fuel Efficient Automobiles  Environment

Promoting and Sustaining Consumer Demand for Highly Fuel Efficient Automobiles. Canadian consumer segmentation, barrier analysis and strategy suggestions regarding the purchase of highly efficient vehicles. Download PDF

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National Center for Safe Routes to School  EnvironmentHealthSafety

This site helps community leaders, parents and schools develop programs and strategies that encourage and enable more children to safely walk and bike to school. It offers news, state contacts, a 'how-to' manual, and extensive resources for marketing, engineering, education, evaluation, enforcement, training and program development. Publisher: National Center for Safe Routes to School within the University of North Carolina Highway Safety Research Center

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