Heart Health Resources
This new section of the site provides quick access to case studies and helpful on-line social marketing resources for fostering heart heatlh. We welcome suggestions for additional case studies and resources
In awe of that anwser! Really cool!
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The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. Following its pilot implementations by Greenest City, the program expanded to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005. More recent information is contained in a new case study.
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20/20 The Way to Clean Air involved individuals in the Greater Toronto Area in reducing home energy use and vehicle use by 20%. It asked participants to make a small commitment (some easy-to-do activities done for a period of two weeks), leading to a larger commitment (longer-term, greater cost savings actions), and connected them with programs and services that helped them succeed.
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The Calgary Commuter Challenge is an annual, weeklong event designed to encourage commuters to use cleaner and healthier forms of transportation. Participating organizations compete with each other for the highest rates of employee participation. The city of Calgary also competes against other Canadian cities in the nation-wide Commuter Challenge.
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A tiny pilot project in the Greater Vancouver Regional District (GVRD) that got families out of their cars and onto the street has grown into a burgeoning, province-wide, active transportation program. Between December, 1998, and spring, 2001, 350 schools in British Columbia embraced the Way To Go! school trip reduction project.
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This case study illustrates the successful engagement of a large organization (Environment Canada) in a broad-scale staff participation program. That program, the Commuter Challenge, is a Canada-wide NGO-led event that challenges commuters to reduce the use of single-occupant vehicles during a specific time frame. It is used as an awareness raising initiative and to promote trial of an activity, not as a scientific auditing or survey tool.
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The Cambie Corridor Consortium (CCC) was the first transportation management association (TMA) established in Canada. A TMA is an alliance of business, government, and other groups that aims to reduce traffic in a particular area by pooling resources and expertise. Cambie's aim is to reduce the number of single occupancy vehicles commuting to the Cambie/Broadway area of Vancouver and improve air quality by providing alternative transportation solutions and information. Approximately 25,000 employees are represented through CCC's 21 members.
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This pilot used simple signs to promote health and weight control by encouraging the use of stairs instead of escalators.
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The Bike Smarts program was introduced in Lochside Elementary School to educate students about bicycle safety and to encourage them to travel by bicycle. As part of the program, parents of the students became involved in cycling to school with their children and participated in a cycling field trip.
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Pollution Probe hosts an annual, month-long Clean Air Campaign to raise awareness about smog, vehicle emissions and related respiratory problems. The main event of this campaign is The Clean Air Commute, a one-day event in which employees pledge to carry out cleaner commuting practices. In 1996 a pilot was conducted to build on the one-day event and measure the resulting changes over a period of three months.
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A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French).
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Identifies hundreds of social marketing resources related to: AIDS, nutrition, obesity, tobacco, market research methods, and marketing strategies.
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Provides access to literature reviews and planning tools related to active living, nutrition, obesity
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Contains research reports supporting the development and delivery of the Victoria Australia TravelSmart program, including a good number on program evaluation methodology and on individualized marketing initiatives. Most of the papers date back to 2003 and 2004 yet remain quite relevant today. TravelSmart in Victoria has since shifted from an individualised marketing to a travel planning approach.
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Answers the questions: what in people's behaviours place them at risk of unhealthy weight gain, what drives their current behaviours, how might they be motivated to change, who might be able to influence them and what might act as barriers to change
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This site is a clearinghouse for information on active transportation resources and programs (including tools, training and outreach) and research. It incorporates a family of three additional sites, namely the PBIC Image Library (www.pedbikeimages.org) with a searchable collection of over 3,000 categorized images, and walkinginfo.org (www.walkinginfo.org) and bicyclinginfo.org (www.bicyclinginfo.org) with comprehensive news, information, tools and resources on walking and cycling.
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The resources section on this site contains survey and program evaluation resources, as well as approaches for overcoming barriers relating to walking, cycling, telework and the use of public transit.
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Covers radio and TV public service ads (PSAs)
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This site offers extensive case studies, tools, resources and research related to workplace commuting initiatives. The Best Workplaces for Commuters program provides national recognition for qualifying employers in the United States.
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This site helps community leaders, parents and schools develop programs and strategies that encourage and enable more children to safely walk and bike to school. It offers news, state contacts, a 'how-to' manual, and extensive resources for marketing, engineering, education, evaluation, enforcement, training and program development. Publisher: National Center for Safe Routes to School within the University of North Carolina Highway Safety Research Center
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This course provides training about how to use social marketing to plan active transportation, active living / heart health / fitness, nutrition, and obesity prevention programs.
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Evidence-based interventions for public health
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