Fitness Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for increasing fitness levels. We welcome suggestions for additional case studies and resources

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Nov. 15, 2017. We apologize but THIS PAGE IS NOT WORKING PROPERLY. We are in the process of fixing it.

Until we are able to fix this page, we suggest you refer instead to the Active Living Topic Resources page, which shares many of the same entries.

Nov. 15, 2017 Virtually Everyone Benefits From More Physical Activity
Systematic reviews and/or meta-analyses (based largely on epidemiological studies consisting of large cohorts) have demonstrated a dose-response relationship between physical activity and premature mortality and the primary and secondary prevention of several chronic medical conditions. The relationships between physical activity and health outcomes are generally curvilinear such that marked health benefits are observed with relatively minor volumes of physical activity. More
June 6, 2016

We've added a number of new case studies relating to gardening and active transportation (see the left hand column below), as well as new resources on program impact attribution, barriers and benefits, and creating fitness programs for those with disabilities. The most recently added resource is a study that found that "Individuals who walk at a brisk or fast pace are more likely to have a lower weight when compared to individuals doing other activities." See the right hand column below.

September 11, 2015

Increases in physical activity are as important as smoking cessation for reduction in total mortality in elderly men (12 years of follow-up of the Oslo II study - see Br J Sports Med 2015;49:743-748 doi:10.1136/bjsports-2014-094522.)  Also - note the newly-posted reports that (1) provide a call to action from the (U.S.) Surgeon General to promote walking and walkable communities, (2) explain why cyclists form stronger commuting habits than drivers, (3) review the history of global bikesharing, (4) summarize the evidence on co-benefits of activity-friendly environments and (5) explore the use of telephone and web-based technologies. See the right hand column below. We've also updated our BIXI case study.

 

Most Recent Fitness Case Studies

Energy+Illawarra  Environment

Energy+Illawarra is a community oriented strategic social marketing program with the aim of supporting home energy efficiency, comfort and wellbeing among 830 older, low-income people in the Illawarra, NSW, Australia.

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Duke Energy's Smart Energy in Offices Program  Environment

Duke Energy's Smart Energy in Offices program (SEiO) is one of the few behavioral programs targeting energy savings opportunities in large commercial office buildings. It encourages energy savings from improved energy efficient building operations and maintenance practices, and also from improved tenant and employee energy management and conservation practices.

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Clean Air at Home  EnvironmentHealth

"Clean Air at Home: Small Steps Make a Big Difference" is a targeted, community-based social marketing campaign that reduces young families’ exposures to environmental contaminants at home such as mould, dust, fumes from toxic cleaners and tobacco smoke. Almost three in four participants changed some of their behaviors and almost one half reported performing all five of the behaviors being promoted.

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Landmark Case Study King County In Motion  EnvironmentHealth

In Motion participants pledge to shift two drive-alone trips per week to transit, ridesharing, biking or walking. The program uses motivational interviewing, commitments, rewards, engaging materials and norm appeals tailored to each target community. It has been called into action during or in anticipation of major construction, transit restructures or new transit service such as light rail or bus rapid transit. Since creating In Motion in 2004, King County Metro Transit has applied a growing toolkit of community-based social marketing techniques to persuade about 23,000 Seattle-area travelers to drive less. Designated a Landmark case study in 2015. A 4.5 minute You Tube video summary is available.

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Landmark Case Study Bonneville Power Administration Energy Smart Industrial Energy Efficiency Program  Environment

The Bonneville Power Administration’s Energy Smart Industrial (ESI) energy management program has changed how large industrial facilities prioritize and manage energy. Through participation in ESI’s High Performance Energy Management (HPEM—now called Strategic Energy Management) program component, corporate leaders are encouraged to establish and communicate energy policies and goals, conduct regular reviews of energy performance metrics, and actively support energy efficiency improvement efforts. At the shop-floor level, HPEM/SEM impacts a broad range of behaviors and practices. Common improvements include the shutdown of idling equipment during non-production hours, implementing more energy efficient set points, and adopting enhanced preventative maintenance practices. Designated a Landmark case study in 2016.

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Landmark Case Study Playa Vista Ability2Change  EnvironmentHealth

Playa Vista's Ability2Change program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal, with different initiatives for different people. In just seven months it yielded a 4.9% decrease in peak time drive alone mode share across the entire community (a decrease of 3.5 percentage points from 71.4% to 67.9%), with corresponding increases in carpool, cycling and transit trips. Listen to the program manager and ask questions during our case study webinar on February 24, 2017.

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Landmark Case Study Bikeability Safety Training in the UK  EnvironmentHealthSafety

This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainings. Designated a Landmark case study in 2016.

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Alameda County’s Community Commutes Day  Environment

Community Commutes Day used game-based competition, community based social marketing techniques, crowd-sourced graphic design to save costs, and peer-to-peer information sharing via trained “Clean Commute Champions” to get employees to adopt cleaner commute options.

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Girl Scouts GLEE Program  Environment

The Girls Learning Energy and Environment Program (GLEE) was designed to reduce home energy consumption as well as energy use related to food and transportation, among targeted Junior Girls Scouts (ages 9-10) and their families. It was developed and rigorously evaluated over six years with funding from the U.S. Department of Energy ARPA-e program.

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Landmark Case Study Shower Feedback in Switzerland  Environment

This pilot program provided Swiss households with real-time feedback on one specific, energy-intensive behavior: showering. Participants received smart shower meters that displayed feedback on the individual’s energy and water consumption in the shower in real time. A randomized controlled trial with 697 households in Zurich found that the treatment group who received feedback in real time reduced their energy and water consumption, as well as time spent in the shower by 20-22% over the control group. The effects were stable throughout the two-month study, resulting in average savings of 1.2 kWh per day and household.  This program was designated a Tools of Change Landmark case study in 2016. Listen to the program manager, Verena Tiefenbeck of ETH Zurich, and ask questions during our webinar on March 6, 2017.

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Alameda’s Green Purchasing Program  Environment

This innovative green purchasing program engaged hundreds of event planners and over 18,000 event participants to build a new county culture of sustainable and healthy gatherings in Alameda County, California. In only six weeks, its promotion competition enrolled 192 events and meetings, reaching over 9,200 attendees with model green & healthy practices.

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Landmark Case Study Get Energized, Iowa!  Environment

Get Energized, Iowa! is a highly replicable community-based program that encouraged rural Iowa communities to compete against one another to achieve high gas and electricity savings, based on actual usage. 

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Growing Healthy Kids  EnvironmentHealth

This well-documented obesity prevention program pilot for low-income families in Carrboro NC (USA) featured three main components. Weekly work sessions in a community garden provided gardening instruction and practice opportunities and a familiarity with the vegetables. A seven-week workshop series covered cooking and nutrition. Social activities and events built and maintained interest in the garden and fostered interaction between garden members. By the end of their participation in the program, 17% (n=6, p<0.004) of obese or overweight children had improved their BMI classification and 100% of the children with a BMI classification of normal had maintained that BMI classification.

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SCIP Mozambique  Health

From 2009 to 2015, Pathfinder International and its partners implemented the USAID-funded Strengthening Communities through Integrated Programming (SCIP) project in Nampula province, Mozambique. As part of SCIP’s overarching mandate to improve quality of life at the household and community levels, the project worked to increase access to contraceptive services by strengthening and better integrating health and community systems. There was a 400% increase in couple years of protection that occurred across all contraceptive methods included in the Mozambican method mix, suggesting improved method choice and minimized health provider bias.

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Cool California City Challenge  Environment

The Cool California Challenge is a state-wide competition between California cities engaging their residents in climate action. Participants earn points for tracking and reducing their electricity, natural gas and motor vehicle emissions and for simple one-time actions, like uploading photos and stories, inviting friends or taking a survey. Results from a quasi-experimental design suggest a 14% reduction in electricity use among program participants.

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Most Recent Fitness Resources

Global Burden of Disease  EnvironmentHealthSafety

A comprehensive picture of what disables and kills people across countries, time, age, and sex. The Global Burden of Disease (GBD) provides a tool to quantify health loss from hundreds of diseases, injuries, and risk factors, so that health systems can be improved and disparities can be eliminated.Collected and analyzed by a consortium of more than 2,300 researchers, the data capture premature death and disability from more than 300 diseases and injuries in 195 countries

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Food Pantries Can Make the Healthy Choice the Easy Choice  Health

Whether it be displaying cabbage in an attractive bin, making whole wheat bread visible at multiple points throughout the food pantry line or adding a shelf tag that explains the health benefits of oatmeal, subtle changes to a food pantry environment have been shown to encourage clients to make healthful choices. Read More »

Tobacco packaging design for reducing tobacco use  Health

Cochrane Review finds standardised packaging may reduce smoking prevalence.

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How to Talk about Home Energy Upgrades  Environment

It's not just about money. People invest in home energy upgrades for a variety of reasons. This report explores these motivations and unveils, based partly on a representative survey of nearly 2,000 homeowners, the best strategies for encouraging them to invest in energy efficiency. Includes a tip sheet.

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Both Diet Change and More Efficient Farming Practices Required for Sustainability  EnvironmentHealth

Changing consumers'diets and using more efficient farming methods globally are both essential to stave off irreversible damage to the environment, a new study says.

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Motor Vehicle Crash Deaths  Safety

A "Vital Signs" overview of motor vehicle crash deaths in the United States and what can be done to reduce the number of them. Read More »

Study Shows Texting as Good as Medication at Improving Type 2 Diabetes Management  Health

Low-income Hispanics with Type 2 diabetes who received health-related text messages every day for six months saw improvements in their blood sugar levels that equaled those resulting from some glucose-lowering medications, according to researchers with the Scripps Whittier Diabetes Institute.

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Insights from Smart Meters: Ramp-Up, Dependability, and Short-Term Persistence of Savings from Home Energy Reports  Environment

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The impact of comics vs photographs on knowledge, attitude and behavioural intentions  EnvironmentHealthSafety

This study compares two modes of visually presenting information  – one using photographs and the other using cartoons – on audience’s knowledge, attitudes and behavioural intentions.

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(Energy) Behavior Change Programs: Status & Impacts  Environment

This report reviews the variety of energy behavior program options, and the degree to which they successfully change behavior and save energy.

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Medical Society Consortium on Climate and Health  EnvironmentHealth

The Medical Society Consortium on Climate and Health publishes highly credible reports documenting the impacts of climate change on health.

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Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption  Environment

Why are men less likely than women to embrace environmentally friendly products and behaviors? Building on prior findings that men tend to be more concerned than women with gender-identity maintenance, this article argues that this green-feminine stereotype may motivate men to avoid green behaviors in order to preserve a macho image. It also shows that men's inhibitions about engaging in green behavior can be mitigated through masculine affirmation and masculine branding.

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U.S. National Social Norms Center  Health

Links best evidence with practice to promote effective social norms marketing campaigns to improve health on college campuses and beyond.

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Changing Transportation Behaviours: A Social Marketing Planning Guide  EnvironmentHealth

If you want to influence transportation choices, this planning guide is written for you. You may be working on a very small or large program. This guide has been designed to help you focus on practical first steps and explore additional social marketing considerations. The guide's worksheets walk you through each step, provide quick access to the key questions to ask, and link to associated recommendations for further details.

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Brief interventions to prevent sexually transmitted infections suitable for in-service use: A systematic review  Health

A small number of interventions were found to be effective in reducing Sexually Transmitted Infections among young people and in promoting self-reported STI-risk behavior change in men who have sex with men. Read More »

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