Title:

Driver Attitude to Speeding and Speed Management: A Quantitative and Qualitative Study

URL: http://www.tc.gc.ca/eng/roadsafety/tp-tp14756-menu-398.htm
Summary:

This study, which was conducted during the months of March and April 2005, examines relatively broad aspects of drivers' attitudes to speeding. Specific issues explored in the study include overall perceptions of road safety; the extent to which drivers speed and why; knowledge and awareness of the potential impacts of speeding; as well as drivers' reaction to support for potential measures aimed at reducing speeding on Canada's roads.

Highlights:

The research methodology for this study was two-fold. The first component of the study involved a telephone survey with a random sample of 2,002 Canadians, 16 years of age and over who had driven a motor vehicle in the past month. This survey was completed between March 16th and April 5th, 2005. The survey data were statistically weighted by age, gender and region to ensure that the findings are representative of the Canadian population aged 16 and over. With a sample size of 2,002, the results may be considered accurate to within +/-2.2 percentage points, 19 times out of 20.

A total of 12 focus groups comprised the second component of the study. These focus groups were conducted in six centres across Canada with drivers 16 years of age and older who drive at least once per week. The purpose of the qualitative component of the study was to inform the survey results and to provide guidance for the potential development of a public awareness and education campaign.

Topics: Road safety
Location: Canada
Resource Type: consumer research
Publisher: Transport Canada
Date Last Updated: 2010-09-15 20:30:24

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