The Psychology of Climate Change Communications

URL: http://www.cred.columbia.edu/guide/

A guide to crafting climate change messages that are engaging, understandable, accurate and effective.


This Guide covers:

  • Knowing your audience; using mental models
  • Getting your audience's attention; framing
  • Translating scientific data into concrete experience
  • The overuse of emotional appeals
  • Adressing scientific and climate uncertainties
  • Tapping into social identities and affiliations
  • Enncouraging group participation
  • Making behavior change easier


Topics: Environment:, Climate change mitigation
Location: US-Wisconsin
Resource Type: training and toolkits
Publisher: Centre for Research on Environmental Decisions
Date Last Updated: 2009-11-30 19:09:54

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