Title:

Fuel Efficient Automobiles

URL:  
Summary:

Promoting and Sustaining Consumer Demand for Highly Fuel Efficient Automobiles. Canadian consumer segmentation, barrier analysis and strategy suggestions regarding the purchase of highly efficient vehicles. Download PDF

Highlights:

The guidebook describes four dominant consumer segments, each characterized by specific attitudes towards fuel efficiency and each exhibiting unique barriers to fostering demand for highly fuel efficient vehicles. The guidebook then provides a range of practical and actionable measures that target the barriers for each consumer segment. The list of actions is then further subdivided according to the appropriate messenger: government; non-government organization (NGO); consumer affairs group; or automotive dealer. In total, the guidebook identifies 28 potential interventions that target specific barriers.

Topics: Environment:, Climate change mitigation, Sustainable transportation, Pollution prevention, Clean Air
Location: Canada
Resource Type: strategies and interventions, consumer research
Publisher: Pollution Probe (Canada)
Date Last Updated: 2009-11-23 19:07:28

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