Clean Air Resources

This new section of the site provides quick access to case studies and helpful on-line social marketing resources for those who encourage behaviours that lead to cleaner air. We welcome suggestions for additional case studies and resources.

 

Latest News

May 7, 2012

We have added two new clean air resources over the past year.Let us know what you think.

 

Most Recent Clean Air Case Studies

Landmark Case Study Bixi Bicycle Sharing  EnvironmentHealth

BIXI is a bike sharing system that makes it convenient for commuters to cycle rather than drive – especially for frequent, short trips. One of the world's largest bike rental systems, BIXI was originally developed to augment Montreal’s existing transit system and has since spread to other cities around the world. The system now boasts over 21,432 bikes and 1,806 stations. Montrealers alone have made over 11,000,000 trips with BIXI since its implementation. What research led to their approach and how did they fine tune it? This is a great example of how to make urban cycling (and other repetitive behaviors) a more practical and attractive option.

Read More »

Landmark Case Study Calgary’s Workshift  Environment

WORKshift is Calgary regional initiative to promote, educate and accelerate the adoption of telecommuting. WORKshift works with businesses to implement telework programs for their employees.

Read More »

Landmark Case Study ClimateSmart Home Service, Queensland, Australia  Environment

Once a resident signs up for Queensland’s ClimateSmart Home Service, a licensed electrician visits the home, installs a variety of energy-efficiency products, conducts an energy audit, provides recommendations, and leaves behind materials and prompts. The information collected is then used to create a customized plan that is sent to the homeowner approximately six weeks after the visit, with different audience segments receiving different messaging. A voluntary household energy challenge, wireless power monitors and an on-line portal help motivate and empower participants. ClimateSmart was designated a Landmark case study in 2011.

Read More »

Landmark Case Study Edmonton’s LocalMotion Program  Environment

Edmonton’s LocalMotion project encouraged residents to drive less and consider other modes of transportation. LocalMotion used a combination of special community events, a challenge, and opportunities for hands-on experience of alternate modes of transportation. It promoted both flexible working hours and alternative modes of transportation such as walking, cycling, public transit, and carpooling. To further boost word-of-mouth communication and norm appeal, early adopters of ecoMobile practices were recruited to participate in program planning and promote it to their neighbors and to local policy makers. Designated a Landmark case study in 2011.

Read More »

Green Communities Canada’s Home Energy Retrofit Incentive and Home Visit Program  Environment

Making the housing stock more energy-efficient provides persistent and ongoing returns. However efforts to do so often run into obstacles that diminish program impacts. This program illustrates how to overcome many of these barriers, and how ongoing monitoring and evaluation can lead to program improvements over time. It’s also a great illustration of combining home visits with incentives for doing desired behaviours.

Read More »

Smart Commute - GTA  Environment

Smart Commute is a multi-pronged commuter options program in the Greater Toronto, Oshawa and Hamilton Area (GTHA). Two levels of government (municipal and provincial) fund local delivery agents (Boards of Trade, Chambers of Commerce and NGOs).

Read More »

Landmark Case Study GCC EcoDriver Program  Environment

Green Communities Canada’s EcoDriver program promotes fuel-saving behaviours in three core areas: fuel-efficient driving, purchase of fuel-efficient vehicles, and driving less. Participants attend driver-to-driver-format workshops, indicate the specific changes in driving habits they will make and the number of people they will tell about what they learned, and attend special events such as tire clinics where they are given free pressure gauges and can learn to test their tire pressure.  This program was designated a Tools of Change Landmark case study in 2011. A webinar on the program will be held in February 2011. About half a year later, this case study will be updated and the webinar recording, transcript and handouts will be posted. 

Read More »

Landmark Case Study Casual Carpooling in DC  Environment

It has been said that one of the greatest untapped transportation resources is the empty seats in private automobiles. This case study illustrates how a unique casual carpooling program in Washington, D.C. fills those empty seats while meeting the needs of busy commuters and reducing road congestion. Slugging in D.C. was designated a Landmark case study by Tools of Change in 2009.

Read More »

20/20 The Way to Clean Air  EnvironmentHealth

20/20 The Way to Clean Air involved individuals in the Greater Toronto Area in reducing home energy use and vehicle use by 20%. It asked participants to make a small commitment (some easy-to-do activities done for a period of two weeks), leading to a larger commitment (longer-term, greater cost savings actions), and connected them with programs and services that helped them succeed.

Read More »

Landmark Case Study Maryland & Virginia Telework  Environment

How can municipal and regional governments best promote telework? This case study highlights the telework program that originated in the Washington DC area in 1996, and the state-wide program that was subsequently established in the Commonwealth of Virginia. The later offers cost reimbursement (up to $35,000 per business), free personal assistance, and promotional “Telework Days.” Both programs help overcome key policy and adoption barriers, and both have impressive impact data.

Read More »

Calgary Commuter Challenge  EnvironmentHealth

The Calgary Commuter Challenge is an annual, weeklong event designed to encourage commuters to use cleaner and healthier forms of transportation. Participating organizations compete with each other for the highest rates of employee participation. The city of Calgary also competes against other Canadian cities in the nation-wide Commuter Challenge.

Read More »

Århus Bike Bus'ters  EnvironmentHealth

Over a one-year period more than 150 people in the City of Århus, Denmark were actively encouraged to use bicycles or public transit for their daily commute. One of the goals of Bike Busters was to assess the extent to which motorists would switch to sustainable means of transportation.

Read More »

Commuter Challenge: Environment Canada's Participation  EnvironmentHealth

This case study illustrates the successful engagement of a large organization (Environment Canada) in a broad-scale staff participation program. That program, the Commuter Challenge, is a Canada-wide NGO-led event that challenges commuters to reduce the use of single-occupant vehicles during a specific time frame. It is used as an awareness raising initiative and to promote trial of an activity, not as a scientific auditing or survey tool.

Read More »

Oregon's Air Quality Public Education and Incentive Program  EnvironmentHealth

This ongoing program educates the public and provides incentives to improve air quality in Portland. It uses non-regulatory approaches that target vehicles, lawnmowers, paints and certain consumer products - to reduce emissions from Volatile Organic Compounds (VOCs).

Read More »

Ottawa's Commuter Challenge  EnvironmentHealth

Ottawa's Commuter Challenge is a week long event that encourages people of legal driving age (16+) to reduce air pollution by using active or sustainable transportation to get to and from work or school. People are asked to walk, cycle, take the bus, telework, carpool, or a combination of those, instead of driving alone.

Read More »

arrow iconMORE »

Most Recent Clean Air Resources

Creative Gallery on Sustainability Communications  EnvironmentHealth

Covers a wide range of sustainability topics. Includes on-line, print and videos

Read More »

Health-Evidence.ca  EnvironmentHealthSafety

A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French).

Topics include: AIDS, environmental health, fitness, injury prevention, nutrition, safety, cycling, walking, water quality

Read More »

CDC Public Health Image Library  EnvironmentHealth

Provides photographs, illustrations and multimedia files, with image collections for environmental health, natural disasters, anatomy, biological sciences, heart health, nutrition, chemicals and drugs, diseases (including AIDS) and organisms.

Most of the images in the collection are in the public domain and are thus free of any copyright restrictions.

Read More »

Fostering a Sustainable Future  Environment

Includes a guide to community-based social marketing, and sections with articles, brief case studies, graphic examples, and an archived listserv.

Read More »

Marketing Public Programs  EnvironmentHealthSafety

Contains numerous brief program descriptions and links related to a range of topics including: children, drinking, drugs, environment (air, conservation, energy, waste, water), food, health (baby, blood and organ donation, disease, fitness, HIV & AIDS, medications and vaccines, mental health, pregnancy, prevention, sex, smoking, sunscreen) and safety (auto, crime, fires, guns, home, infants, recreation, seat belts, violence)

Read More »

Fuel Efficient Automobiles  Environment

Promoting and Sustaining Consumer Demand for Highly Fuel Efficient Automobiles. Canadian consumer segmentation, barrier analysis and strategy suggestions regarding the purchase of highly efficient vehicles. Download PDF

Read More »

National Center for Safe Routes to School  EnvironmentHealthSafety

This site helps community leaders, parents and schools develop programs and strategies that encourage and enable more children to safely walk and bike to school. It offers news, state contacts, a 'how-to' manual, and extensive resources for marketing, engineering, education, evaluation, enforcement, training and program development. Publisher: National Center for Safe Routes to School within the University of North Carolina Highway Safety Research Center

Read More »

ecoTRANSPORT Energy Efficiency Programs a) ecoENERGY for Personal Vehicles  Environment

This site provides Canadian motorists with helpful tips on buying, driving and maintaining vehicles to reduce fuel consumption and greenhouse gas emissions that contribute to climate change. It includes extensive information to support development of anti-idling programs.

Read More »

arrow iconMORE »

Search the Topic Resources

Click for Advanced Search »