Active Living Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for those who promote active living. We welcome suggestions for additional case studies and resources

 

Latest News

Dec. 6, 2016 Six New Materials Added in this Topic Category in 2016
We've added two new case studies, updated one, and added six new resources this past year. You can see the case studies in the left hand column below and the resources in the right hand column below. Let us know what you think.
November 25, 2015 
We've added a new resource on promoting active living for the disabled. See the right hand column below.
September 11, 2015
Increases in physical activity are as important as smoking cessation for reduction in total mortality in elderly men (12 years of follow-up of the Oslo II study - see Br J Sports Med 2015;49:743-748 doi:10.1136/bjsports-2014-094522.) Also - note the newly-posted reports that (1) provide a call to action from the (U.S.) Surgeon General to promote walking and walkable communities, (2) explain why cyclists form stronger commuting habits than drivers, (3) review the history of global bikesharing, (4) summarize the evidence on co-benefits of activity-friendly environments and (5) explore the use of telephone and web-based technologies. See the right hand column below. We've also updated the BIXI case study.
 

Most Recent Active Living Case Studies

Landmark Case Study Playa Vista Ability2Change  EnvironmentHealth

Playa Vista's Ability2Change program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal, with different initiatives for different people. In just seven months it yielded a 4.9% decrease in peak time drive alone mode share across the entire community (a decrease of 3.5 percentage points from 71.4% to 67.9%), with corresponding increases in carpool, cycling and transit trips. Listen to the program manager and ask questions during our case study webinar on February 24, 2017.

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Landmark Case Study Bikeability Safety Training in the UK  EnvironmentHealthSafety

This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainings. Designated a Landmark case study in 2016.

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Landmark Case Study King County In Motion  EnvironmentHealth

In Motion participants pledge to shift two drive-alone trips per week to transit, ridesharing, biking or walking. The program uses motivational interviewing, commitments, rewards, engaging materials and norm appeals tailored to each target community. It has been called into action during or in anticipation of major construction, transit restructures or new transit service such as light rail or bus rapid transit. Since creating In Motion in 2004, King County Metro Transit has applied a growing toolkit of community-based social marketing techniques to persuade about 23,000 Seattle-area travelers to drive less. Designated a Landmark case study in 2015.

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Growing Healthy Kids  EnvironmentHealth

This well-documented obesity prevention program pilot for low-income families in Carrboro NC (USA) featured three main components. Weekly work sessions in a community garden provided gardening instruction and practice opportunities and a familiarity with the vegetables. A seven-week workshop series covered cooking and nutrition. Social activities and events built and maintained interest in the garden and fostered interaction between garden members. By the end of their participation in the program, 17% (n=6, p<0.004) of obese or overweight children had improved their BMI classification and 100% of the children with a BMI classification of normal had maintained that BMI classification.

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Citi Bike - NYC Bikeshare  EnvironmentHealth

New York City’s Citi Bike is the largest bike share program in North America, and a key element in the city’s transportation network, providing a last mile solution. A similar approach is replicable in the downtown cores of other major cities where taxies, buses and individual cars all intertwine together.

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CommuteSM  EnvironmentHealth

CommuteSM is Santa Monica’s Transportation Management Association, formed pro bono in 2012 by RideAmigos. In collaboration with the City of Santa Monica, CommuteSM launched Santa Monica’s first-ever Commuter Challenge in 2015 (April 1 to September 1). This challenge encouraged residents and employees in Santa Monica to bike, carpool/vanpool, ride transit, or walk to work, instead of driving alone.

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Landmark Case Study BIXI Bicycle Sharing  EnvironmentHealth

BIXI Montreal is a great example of how to make  urban cycling a more practical and attractive transportation option. BIXI makes it convenient for commuters to cycle rather than drive, especially for frequent, short trips. The system was specifically developed to augment Montreal’s existing transit system and between 2009 and 2013 Montrealers made more than 13 million trips with BIXI. It is a turn-key service that is inexpensive and replicable across many countries and cultures. In addition, by making cycling more chic and attractive, BIXI has had a major impact on cycling in North America. Revised in September 2015.

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Landmark Case Study Bicycle Friendly Communities Program  EnvironmentHealthSafety

The Bicycle Friendly Communities (BFC) program provides municipalities with advice and feedback, goal setting assistance, training programs and recognition awards to create more bike-friendly communities. It is a results-oriented program designed to encourage municipal decision makers to consider how their existing cycling programs complement one another and how they can be improved. Detailed feedback from transportation professionals and community stakeholders gives communities an accurate measure of where they are and a detailed roadmap to the future.

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Landmark Case Study Love to Ride  EnvironmentHealth

Love to Ride provides tailored resources and support for increasing commuter cycling, staff fitness, and reducing traffic congestion at work. It uses 'stage of change' to segment participants and cost-effectively tailor communications to them, helping them move along a personal journey of change. A web-based platform and GPS app reach people through their computers, cell phones and tablets, with tailored and timely information. Originally developed in New Zealand, Love to Ride has now been replicated in continental Europe, the UK, US and Australia. It was designated a Landmark case study in 2014.

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Landmark Case Study HSBC Clean Air Achievers  EnvironmentHealth

CAC's HSBC Clean Air Achievers programs provides youth with a chance to meet high profile athletes and be inspired by personal messages to adopt healthier, more active and sustainable lifestyles. The program has dual goals of reducing air pollution and increasing physical activity levels via active transportation. Designated a Landmark case study in 2013. 

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Landmark Case Study Haliburton Communities in Action  EnvironmentHealthSafety

This is a rare, well-documented model for promoting walking and cycling in a small or rural community.

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Landmark Case Study Portland's Smart Trips Welcome Program  EnvironmentHealth

With an average of 15% of the U.S. population moving each year, new residents represent a significant portion of urban dwellers. In response, Portland has refocused its Individualized Marketing efforts and incorporated an innovative and targeted communication strategy to help new residents develop environmentally-friendly and active transportation habits. As a result, the city’s new residents took 10% fewer drive-alone trips and the proportion of their trips taken by green and active methods increased by 14%. This comprehensive approach includes a strong evaluation design and targeted social marketing strategies. SmartTrips Welcome was designated a Landmark (best practice) case study in 2012.

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Landmark Case Study Stepping It Up  EnvironmentHealthSafety

Stepping It Up, led by the regional transportation authority Metrolinx, illustrates a coordinated, highly replicable, and institutionalized approach for reducing car traffic and increase walking and cycling to school. The program worked with 30 elementary schools in the City of Hamilton and Region of Peel, Ontario. Stepping It Up was designated a Landmark (best practice) case study in 2012.

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Landmark Case Study Green Communities Active and Safe Routes to School (2008 on)  EnvironmentHealthSafety

This case study picks up from our previous one on the early years of Green Communities Canada's national Active and Safe Routes to School Program. It covers the launch of the "school travel planning" approach. Viewpoints are provided from the national, provincial, municipal and school levels. Designated a Landmark case study by a Tools of Change Peer Selection Panel in 2009. Updated in 2012.

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Landmark Case Study Green Communities Active and Safe Routes to School (1996 to 2005)  EnvironmentHealthSafety

The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. This case study covers pilot implementation by Greenest City, and expansion to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005. More recent information is contained in a new case study.

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Most Recent Active Living Resources

Engaging Teachers to Communicate Scientific Consensus on Climate Change and Other Topics  EnvironmentHealthSafety

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also apply to new understandings in many topic areas.

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Danish Cycling Barriers and Benefits Research  EnvironmentHealth

This Danish barriers and benefits report is available in English. It summraizes the research findings and recommendations based on the research.

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Individuals who walk at a brisk or fast pace are more likely to have a lower weight when compared to individuals doing other activities  EnvironmentHealth

Peer reviewed study finds that individuals who walk at a brisk or fast pace are more likely to have a lower weight when compared to individuals doing other activities.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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Program Evaluation Methods; Measurement and Attribution of Program Results  EnvironmentHealthSafety

A good, detailed, freely accessible overview of program evaluation and attribution methods.

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Barrier and Motivator Research for Walking  EnvironmentHealthSafety

Canada Walks reports on a survey of 1,000 Canadians, conducted in partnership with the Canadian Automobile Association.

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Active Living for People with a Disability  EnvironmentHealth

This resource contains guidance on creating accessible and inclusive recreation and sport opportunities for those with disabilities.

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The Global Bikeshare Boom (A History of Bikesharing)  EnvironmentHealth

Does it feel like suddenly, bike-share programs are everywhere? The seemingly simple concept has indeed swept across the globe in a matter of just a few years. This is the story of just how quickly a great idea can spread when combined with the right technology?and a few fateful bumps along the way.

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Why Cyclists Form Stronger Commuting Habits Than Drivers  EnvironmentHealth

New evidence claiming to be the first of its kind suggests that people who walk or ride a bike to work also become behaviorally attached to their travel type?and may even form stronger habits than drivers do.

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STEP IT UP! The (U.S.) Surgeon General's call to action to promote walking and walkable communities  EnvironmentHealthSafety

Being physically active is one of the most important steps that Americans of all ages can take to improve their health. But only half of adults and about a quarter of high school students get the amount of physical activity recommended in national guidelines. Step It Up! The Surgeon General's Call to Action to Promote Walking and Walkable Communities aims to get Americans walking and wheelchair rolling for the physical activity needed to help prevent and reduce their risk of chronic diseases and premature death. And it supports positive mental health and healthy aging as well.

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Co-benefits of Designing Communities for Active Living: an exploration of literature  EnvironmentHealth

Explores a wide range of literature and conducts an initial summary of evidence on co-benefits of activity-friendly environments.

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Personal Health Promotion Interventions Using Telephone and Web-based Technologies  EnvironmentHealth

This report covers telephone and web-based coaching interventions for increasing physical activity, improving nutrition and reducing weight.

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Resources for Active Transportation and Active Living at Work  EnvironmentHealth

Annotated links to a wide range of resources for "Active Transportation" and "Active Living at Work", including sample plans, tools, interventions, and barriers and benefits research. Provided by the Leisure Information Network.

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Framing Food and Fitness as a Public Issue  Health

This framing toolkit contains research and applications exploring how Americans think about nutrition and physical activity, the community environments that affect health behavior, and the policies that have an impact.

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Changing Transportation Behaviours: A Social Marketing Planning Guide  EnvironmentHealth

If you want to influence transportation choices, this planning guide is written for you. You may be working on a very small or large program. This guide has been designed to help you focus on practical first steps and explore additional social marketing considerations.

The guide's worksheets walk you through each step, provide quick access to the key questions to ask, and link to associated recommendations for further details. 

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