Active Living Resources

This new section of the site provides quick access to case studies and helpful on-line social marketing resources for those who promote active living. We welcome suggestions for additional case studies and resources

Latest News

September 12, 2010

We have added five new active-living-related resources this past year. Let us know what you think.

 

September 2009

Under construction.

 

Most Recent Active Living Case Studies

Landmark Case Study Bear Creek Safe Routes to School Program  EnvironmentHealthSafety

Here's a good illustration of how much and how quickly transportation habits can change through elementary school programs. Bear Creek is the recipient of the James L. Oberstar Safe Routes to School Award for 2008 awarded by the (U.S.) National Centre for Safe Routes to School, and was designated a Landmark case study by Tools of Change in 2009.

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Landmark Case Study Green Communities Active and Safe Routes to School (2008 on)  EnvironmentHealthSafety

This case study picks up from our previous one on Green Communities Canada's national Active and Safe Routes to School Program. This program was designated a Landmark example by Tools of Change in 2009. This case study covers the launch of the "school travel planning" approach, and currently provides access to the transcript, video and handouts from the 2010 case study webinar. A full written case study will be added soon.

Read More »

Landmark Case Study Green Communities Active and Safe Routes to School (1996 to 2005)  EnvironmentHealthSafety

The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. Following its pilot implementations by Greenest City, the program expanded to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005. More recent information is contained in a new case study.

Read More »

Landmark Case Study U-PASS: University of Washington's Transportation Management Program  EnvironmentHealth

U-PASS is a comprehensive, flexible program designed to encourage University of Washington students, staff and faculty to use alternative modes of transportation and thereby reduce the volume of traffic in Seattle's University District. The program provides many inexpensive commuting options and incentives to program participants, including: increased and subsidized transit service, shuttle service, carpools, vanpools, ridematch services, bicycle incentives, reimbursed rides home, daily flex permits, and merchant discounts. U-Pass was designated a Landmark case study in 2009.

Read More »

20/20 The Way to Clean Air  EnvironmentHealth

20/20 The Way to Clean Air involved individuals in the Greater Toronto Area in reducing home energy use and vehicle use by 20%. It asked participants to make a small commitment (some easy-to-do activities done for a period of two weeks), leading to a larger commitment (longer-term, greater cost savings actions), and connected them with programs and services that helped them succeed.

Read More »

Walking the Talk?  EnvironmentHealth

In the City of Ottawa, EnviroCentre developed and implemented community-based social marketing (CBSM) techniques designed to reduce greenhouse gas emissions through transportation demand management (TDM) initiatives linked to Green Home Visits (GHVs). By combining social marketing with community-based credibility and capacity, and by building partnerships with other stakeholders in the community, EnviroCentre demonstrated how cost-effective techniques can help people overcome barriers to changing their transportation habits.

Read More »

Nortel Networks' GreenCommute  EnvironmentHealth

In 1998, Nortel Networks initiated GreenCommute, a Transportation Demand Management (TDM) program for its campus expansion in Ottawa, Ontario, that has grown into one of the most comprehensive TDM programs in Canada. Nortel Networks has since expanded the program to other sites in Canada and United States. This case study shows how key partnerships, pedestrian-oriented site design, and a strong commitment to green commuting can successfully engage employee participation. Replicability: high

Read More »

British Columbia's Way to Go! Program  EnvironmentHealthSafety

A tiny pilot project in the Greater Vancouver Regional District (GVRD) that got families out of their cars and onto the street has grown into a burgeoning, province-wide, active transportation program. Between December, 1998, and spring, 2001, 350 schools in British Columbia embraced the Way To Go! school trip reduction project.

Read More »

Århus Bike Bus'ters  EnvironmentHealth

Over a one-year period more than 150 people in the City of Århus, Denmark were actively encouraged to use bicycles or public transit for their daily commute. One of the goals of Bike Busters was to assess the extent to which motorists would switch to sustainable means of transportation.

Read More »

off ramp  EnvironmentHealth

Off ramp is an out-of-class initiative that encourages secondary school students to walk, cycle or take transit to school more often, thereby reducing car use. It increases awareness of transportation and climate change issues, provides incentives, and reduces barriers to transportation alternatives. In short, it improves the availability and popularity of sustainable transportation within the schools and their communities. Its student handbook is available at a nominal cost.

Read More »

HEADSTART  EnvironmentHealthSafety

Hampshire County's Transport Awareness Initiative (HEADSTART) encourages more sensible use of cars in order to reduce road traffic and environmental pollution, protect human health and minimize future infrastructure cost. Based on the notion of public participation and community mobilization, the program developed and implemented a discussion workshop to help explore various transport issues, directly involve the community in the policy-making process, and engage the citizens in supporting the resulting policies. Volunteers were trained to lead the workshop, supported by a CD-ROM technology and a how-to manual that is available for use by other interested groups or organizations.

Read More »

Commuter Challenge: Environment Canada's Participation  EnvironmentHealth

This case study illustrates the successful engagement of a large organization (Environment Canada) in a broad-scale staff participation program. That program, the Commuter Challenge, is a Canada-wide NGO-led event that challenges commuters to reduce the use of single-occupant vehicles during a specific time frame. It is used as an awareness raising initiative and to promote trial of an activity, not as a scientific auditing or survey tool.

Read More »

Improving Employee Transportation: The Cambie Corridor Consortium  EnvironmentHealth

The Cambie Corridor Consortium (CCC) was the first transportation management association (TMA) established in Canada. A TMA is an alliance of business, government, and other groups that aims to reduce traffic in a particular area by pooling resources and expertise. Cambie's aim is to reduce the number of single occupancy vehicles commuting to the Cambie/Broadway area of Vancouver and improve air quality by providing alternative transportation solutions and information. Approximately 25,000 employees are represented through CCC's 21 members.

Read More »

Ottawa's Commuter Challenge  EnvironmentHealth

Ottawa's Commuter Challenge is a week long event that encourages people of legal driving age (16+) to reduce air pollution by using active or sustainable transportation to get to and from work or school. People are asked to walk, cycle, take the bus, telework, carpool, or a combination of those, instead of driving alone.

Read More »

Spare the Air  EnvironmentHealth

When air pollution concentrations approach unhealthy levels, people living and working within the San Francisco Bay Area are notified, and encouraged to avoid activities that pollute the air. Partnerships with local businesses and public agencies allow the program to target commuters at work, and offer information, incentives and services to help them choose less polluting alternatives.

Read More »

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Most Recent Active Living Resources

Health-Evidence.ca  EnvironmentHealthSafety

A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French). Read More »

Changing Transportation Behaviours: A Social Marketing Planning Guide  EnvironmentHealth

If you want to influence transportation choices, this planning guide is written for you. You may be working on a very small or large program. This guide has been designed to help you focus on practical first steps and explore additional social marketing considerations.

The guide's worksheets walk you through each step, provide quick access to the key questions to ask, and link to associated recommendations for further details. 

Read More »

On Social Marketing and Social Change  Health

Covers such topics as audience research, behavioral design, distribution channels, media trends, mobile thoughts, obesity prevention, physical activity, research methods, sexual health, social media, and tobacco.

Read More »

Spare Change  Health

This blog covers living (physical activity, fitness), AIDS, nutrition, obesity and tobacco.

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Resources for (Transportation) Practitioners  EnvironmentHealth

Provides access to a range of resources developed by Transport Canada for transportation practitioners and decision makers.

Read More »

Health Communication Unit, University of Toronto  HealthSafety

Free social marketing instructional videos; literature reviews on nutrition, active living, fitness, obesity, tobacco, bullying / workplace harassment Read More »

Centre for Weight and Health  EnvironmentHealth

Provides access to literature reviews and planning tools related to active living, nutrition, obesity

Read More »

TravelSmart Research Documents  EnvironmentHealth

Contains research reports supporting the development and delivery of the Victoria Australia TravelSmart program, including a good number on program evaluation methodology and on individualized marketing initiatives. Most of the papers date back to 2003 and 2004 yet remain quite relevant today. TravelSmart in Victoria has since shifted from an  individualised marketing to a travel planning approach.

Read More »

Pedestrian and Bicycle Information Center  EnvironmentHealth

This site is a clearinghouse for information on active transportation resources and programs (including tools, training and outreach) and research. It incorporates a family of three additional sites, namely the PBIC Image Library (www.pedbikeimages.org) with a searchable collection of over 3,000 categorized images, and walkinginfo.org (www.walkinginfo.org) and bicyclinginfo.org (www.bicyclinginfo.org) with comprehensive news, information, tools and resources on walking and cycling.

Read More »

CDC Division of Nutrition, Physical Activity and Obesity  Health

Includes social marketing case studies related nutrition, physical activity and obesity; and a segmentation of U.S. adults by attitudes and behaviors (using the five energy balance segments developed from Porter Novelli's ConsumerStyles© and HealthStyles© survey databases)

Read More »

Obesity Prevention Coordinators' Social Marketing Guidebook  Health

Contains instructions, tools and worksheets specific to nutrition, physical activity and obesity. Developed by the Florida Prevention Research Center at the University of South Florida.

Read More »

International Journal of Behavioural Nutrition and Physical Activity  Health

Contains open access research articles focusing on the behavioural features of diet and physical activity

Read More »

National TDM and Telework Clearinghouse  EnvironmentHealth

The resources section on this site contains survey and program evaluation resources, as well as approaches for overcoming barriers relating to walking, cycling, telework and the use of public transit.

Read More »

Social Marketing Downunder  HealthSafety

Includes sections on: introduction to social marketing, research, case studies, and professional development. Covers a range of topics including: physical activity, alcohol, domestic violence, tobacco, and workplace health and safety.

Read More »

Best Workplaces For Commuters  EnvironmentHealth

This site offers extensive case studies, tools, resources and research related to workplace commuting initiatives. The Best Workplaces for Commuters program provides national recognition for qualifying employers in the United States.

Read More »

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