Neighbourhood Coaches and Block Leaders
What is this Tool?
- People are recruited to help their neighbours overcome the barriers that might otherwise prevent them from adopting the activity being promoted.
- The use of opinion leaders within existing networks is a key element of diffusion theory.
This approach, used in some of the programs discussed in this Workbook, seems promising. The use of neighbourhood coaches or block leaders, however, needs further evaluation. We would benefit from your help. If you are using this approach or know of others who have used it, please let us know.
Note for health promoters.
How Would You Use It?