Neighbourhood Coaches and Block Leaders

What is this Tool?

  • People are recruited to help their neighbours overcome the barriers that might otherwise prevent them from adopting the activity being promoted.
  • The use of opinion leaders within existing networks is a key element of diffusion theory.

This approach, used in some of the programs discussed in this Workbook, seems promising. The use of neighbourhood coaches or block leaders, however, needs further evaluation. We would benefit from your help. If you are using this approach or know of others who have used it, please let us know.

Note for health promoters.

How Would You Use It?

 
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1. Learning from Other Programs.

Examples

Your Program

 

Learning From Other Programs

Environmental Sector Case Studies
Waste reduction - recycling Claremont
Waste reduction - composting Earth-Works, Sheffield Mills Community Association
Water Efficiency Water Efficiency Durham

Note for health promoters.

This tool promotes self-help, community action, and the development of social support networks, which are important elements of health promotion strategy.

 
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