STEP 6: Financing The Program

 
1. To ensure that your program will continue operating over time, design it to pay for itself.

Examples

Calgarys Commuter Challenge raised over half of its budget through registration fees of $1 per employee, paid by participating organisations.

Go Boulder's transit pass program, once set up, took a minimum of resources to maintain on an ongoing basis.

Claremont interested a local Boy Scout troop in providing their home visits.

The Great Strathcona Exchange tied theirs into Environment Week.

Tip: See Developing Partners.

Tip: See the Tool Building Motivation Over Time.

Tip: Business managers often use two key measures to help determine if a project should receive funding. The first is the payback period, which is the amount of time it will take for the benefits of a project to pay for the investment made. The second is return on investment (ROI), which assesses the value of the project benefits compared to the project costs. The question is: Where can the organization's money be placed in order to get the most "bang for the buck."

Tip: See Measuring Achievements.

Tip: What costs would your program save? Can you show a direct and profitable link if you achieve your objectives?

Your Program

Put a checkmark beside each of the following that would work for your program, then go back and fill in the text entry boxes for each option you have checked.

Login to Save Plans for Tools of ChangeAssess the value of and charge for the promotional opportunities you provide (coupons, demonstrations, referrals, advertising, public relations opportunities). What other promotional opportunities could you offer?
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Login to Save Plans for Tools of ChangeAssess the value of and charge for the products and services you provide. What other products and services would add value for your participants?.
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Login to Save Plans for Tools of ChangeObtain funding from partners who benefit from your program or who want to encourage what you are doing.
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Login to Save Plans for Tools of ChangeChoose low cost/low maintenance/high impact program activities.
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Login to Save Plans for Tools of ChangeTie program activities to ones already being carried out by your organization and its partners, such as Scout badge programs and annual festivals.
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Login to Save Plans for Tools of ChangeEstablish partnerships with program delivery organizations, such as service clubs and community associations, who can offer volunteer labour on an ongoing basis.
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Login to Save Plans for Tools of ChangeProvide leadership as well as other volunteer opportunities to encourage participants to help carry out the program.
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Login to Save Plans for Tools of ChangeMeasure the achievements of your organizations and your partners objectives, compare the benefits with the costs, and let people know!
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More on Financing Your Program

Resource Mobilization: A Primer for Social and Behavior Change Organizations http://sbccimplementationkits.org/resource-mobilization/