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Tools of Change

A job is so much easier with the right tools at hand! These tools offer powerful approaches that can make your programs more successful. Some of these tools provide fundamental ways of motivating people to take the action you wish them to take: Financial Incentives and Disincentives, Norm Appeals, Vivid, Personalized Communication, Feedback, Obtaining a Commitment and Building Motivation Over Time are tools that can help you increase motivation. They can also help overcome barriers and disincentives, such as inertia, information clutter, and feelings of isolation, which would otherwise discourage people from participating in your program.

Methods for overcoming people's forgetfulness are offered in the Tool Prompts. Other particular barriers are addressed in the Tool Overcoming Specific Barriers.

Some of the tools in this section, such as Home Visits, Mass Media and Peer Support Groups are combinations of a variety of tools and techniques, presented together in formats to help you reach people most effectively. Each tool contains stepbystep instructions, plenty of examples and space for you to plan your own programs. As with the Planning Guide, these instructions offer flexible guidelines that can be adapted to your particular situation.    

Nuts and Bolts	Multifaceted Approaches
Building Motivation Over Time Feedback Financial Incentives and Disincentives Norm Appeals Obtaining a Commitment Overcoming Specific Barriers Prompts Vivid, Personalized Communication	Home Visits Mass Media Neighbourhood Coaches and Block Leaders Peer Support Groups School Programs that Involve the Family Word-of-mouth Work Programs that Influence the Home